Site Marketing Manager, Fashion & Fitness Marketing

In this role, you'll own the strategy, execution, and optimization of site merchandising across Amazon.com translating data into action and ideas into captivating campaigns. You'll be at the forefront of how we connect with customers, blending storytelling and insights to boost engagement, sales, and long-term loyalty.

We're seeking someone who is customer-obsessed, highly organized, and thrives in a fast-moving environment. You'll collaborate across marketing, creative, and tech teams to shape the future of fashion discovery on one of the worlds most dynamic retail platforms.

BASIC QUALIFICATIONS

- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Bachelor's degree

PREFERRED QUALIFICATIONS

- Knowledge of HTML, XML, and Excel

- Experience leading cross-functional teams to establish strong partnerships with demonstrable results

Key job responsibilities
- Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
- Coordinate with multiple teams to provide thorough and authoritative category creative content
- Strong bias for action and ability to prioritize
- Own weekly, monthly and quarterly reporting on the state of initiatives
- Manage and report out on projects, status, and work with teams to remove any project blockers.
- Aptitude for organization, flexibility, and producing results in a fast-paced environment
- Ability to leverage data to drive decision making
- Familiarity and comfort with Gen AI applications for content and copy
- Refined eye for trend in Fashion and/or Fitness industries.