Marketing Coordinator - Mall

Primary Purpose 

The Marketing Coordinator – Mall is responsible for leading and executing the Malls marketing strategy to enhance brand visibility, positioning, and overall image. This role combines campaign planning, social media management, event planning and execution, stakeholder coordination, performance reporting, and budget monitoring. The Marketing Coordinator ensures marketing initiatives are effectively planned, implemented, and evaluated to drive footfall, improve tenant satisfaction, and support revenue growth.

Responsibilities

1. Marketing & Brand Management

• Assist in developing and implementing marketing plans and strategies to increase mall visibility and brand awareness
• Propose innovative marketing ideas and research market trends
• Plan and coordinate marketing campaigns and promotions
• Evaluate the effectiveness of campaigns and provide post-campaign performance reports
• Monitor competitor activities locally and internationally
• Coordinate production and follow-up of marketing collaterals (posters, window wrapping, signage, kiosks, promotional tools)
• Manage advertising rotations and approach external advertisers
• Liaise with tenants for artwork, pictures updates and marketing participation
• Assist in the redesign and upgrading of signage
• Ensure timely updating of digital platforms
• Maintain strong communication with stakeholders and service providers

2. Social Media Management

• Develop and submit a quarterly social media content plan
• Manage and update the social media platforms
• Promote tenants regularly through structured communications
• Monitor competitor social media platforms daily
• Coordinate with marketing agencies and provide necessary content materials
• Track performance metrics (engagement, reach, ROI)
• Prepare and submit monthly social media dashboards
• Increase social media following and engagement levels

3. Events & Festivities

• Plan and execute monthly events and promotional activities
• Be present onsite during events to ensure smooth operations
• Organize regular pop-up stalls
• Conduct quarterly tenant/customer satisfaction surveys
• Assist in the implementation of kiosk development projects
• Liaise with suppliers and stakeholders for decorations design and implementation
• Support procurement of marketing-related consumables when required.

4. Reporting & Administration

• Maintain organized documentation of marketing activities and suppliers
• Track marketing budgets and monitor expenditure vs allocation
• Track KPIs related to footfall, campaign ROI, lead generation and digital engagement
• Prepare monthly event performance analysis reports
• Update and maintain the database
• Ensure proper follow-up of contracts and payments
• Any other cognate duties

Education and Qualifications

• Degree in Marketing, Business, Communication or related field
• 1–3 years' experience in marketing, event and digital coordination 
• Strong organisational skills
• Experience managing budgets and performance reporting
• Strong understanding of digital marketing and campaign metrics
• Ability to manage multiple stakeholders and priorities
• Excellent communication skills (English & French)
• Strategic thinking with strong execution capability
• Commercial awareness
• Data-driven mindset
• Strong coordination and follow-up skills

Application with CV should be submitted by email to hr@montchoisy.com by latest 11 March 2026. For more information on the Mont Choisy Group of Companies, please visit our website www.montchoisy.com. The company reserves the right to call only the best candidates for an interview and not to make any appointment following this advertisement.