Creative Strategist/Video Editor and Social Media Manager

Creative Strategist / Video Editor (Performance Marketing)

Team: Performance Creative
Location and Schedule: Remote; full-time with flexible hours
Employment Type: Full-time
Reports To: Co-Founder

Why This Role Exists

This role strengthens the creative engine behind the companys performance marketing efforts. It ensures a steady flow of compelling, high-converting ad concepts that align with audience psychology and telehealth compliance.

Outcomes to Own

First 90 Days

• Become familiar with the brand, creative workflow, and performance marketing approach
• Produce clear creative angles and short scripts that follow compliance guidelines
• Build a smooth working rhythm with the Ukraine-based editing team

Six Months

• Maintain a consistent pipeline of high-quality video concepts ready for testing
• Independently identify audience insights and performance drivers that shape new creative ideas
• Deliver scripts and briefs that help editors produce assets with minimal revisions

Twelve Months

• Contribute to a scalable creative strategy that improves efficiency and creative diversity over time
• Help shape long-term creative direction across campaigns
• Develop systems that streamline collaboration, ideation, and output quality

What You Will Do

• Develop creative angles, hooks, and short-form video scripts for paid social campaigns
• Coordinate with the Ukraine-based editing team to ensure smooth production and on-time delivery
• Research audience insights, competitor creative trends, and performance patterns to guide concepts
• Review video drafts and provide clear, actionable feedback to strengthen messaging and impact
• Maintain a steady flow of new concepts and variations for ongoing testing cycles
• Ensure all scripts and creative directions follow telehealth and platform compliance requirements

KPIs and Guardrails

Primary KPIs

• Quality and clarity of creative concepts and scripts
• Timeliness of deliverables and collaboration with editors
• Effectiveness of creative output in supporting performance marketing goals

Guardrails

• All messaging must align with telehealth compliance and brand voice
• Creative decisions must be supported by audience insights and strategic rationale

Must-Have Experience

• Background in DTC performance marketing and creative strategy
• Experience developing ad scripts, angles, and concepts for paid social
• Understanding of audience psychology and performance-driven messaging
• Ability to work with and guide a remote video editing team
• Portfolio showcasing performance-oriented video ads or creative strategy work

Nice to Have

• Experience in telehealth or regulated industries
• Familiarity with creating briefs for multilingual or internationally distributed teams
• Comfort experimenting with AI-powered creative tools

Tool Stack

• ClickUp
• AI creative tools
• Standard video scripting and review workflows

Working Model

The team operates primarily asynchronously with flexible hours. Collaboration happens through ClickUp and messaging tools, with periodic check-ins to align on creative priorities, review concepts, and plan production cycles.