Marketing and E-commerce Lead

Job Title: Marketing and E-commerce Lead
Location: Remote
Reports To: CEO
Work Shift: UK Time with meaningful overlap
Working Hours: Full-time; 40 hours per week

Job Description:

We are seeking an experienced Marketing and E-commerce Lead to own the day-to-day digital marketing execution and coordination for a UK-based seafood supplier selling primarily direct-to-consumer through Shopify, with additional retail and wholesale channels. This role is intended as an 8-month contract coverage to maintain momentum while the marketing leadership seat is in transition, with potential to continue beyond the contract depending on fit and business needs.

This is a hands-on role for someone who can operate as a senior individual contributor in a small team. You will manage key digital channels directly (especially CRM like email and SMS) while also leading external agency partners across performance marketing and Shopify development. The ideal candidate brings strong DTC e-commerce experience, can manage meaningful paid media budgets through agencies, and can critically assess current digital performance to help refresh and improve the marketing approach.

Key Responsibilities:

• Own the digital marketing and e-commerce day-to-day across Shopify, CRM, and campaign execution

• Plan, build, and deploy email and SMS campaigns internally, coordinating with content planning and internal stakeholders

• Manage and coordinate external agency partners, including performance marketing (Meta/Google) and Shopify development

• Oversee campaign calendars, briefs, and timelines to ensure consistent execution across channels

• Act as the day-to-day point of contact for agencies, ensuring clarity on goals, deliverables, and performance expectations

• Monitor channel performance and report insights, focusing on what is working, what is not, and what should change

• Critically appraise the current digital approach and provide recommendations to improve results and avoid stagnation

• Support e-commerce site updates through the Shopify agency roadmap, helping prioritize and track key initiatives

• Collaborate with the internal marketing executive and leadership to align priorities, budgets, and weekly execution

Qualifications:

• 5+ years experience in DTC e-commerce marketing, ideally in a Shopify environment

• Experience owning email and SMS marketing end-to-end, including planning, copy coordination, deployment, and performance review

• Experience managing performance marketing via an agency, including briefing, budget oversight, and performance discussions

• Comfortable managing and tracking paid budgets in the range of approximately $40,000 to $50,000 per month through agency partners

• Strong project management skills with the ability to coordinate multiple stakeholders and moving parts

• Strong analytical and problem-solving skills, able to diagnose performance drops and propose clear next steps

• Experience working with international clients or teams, comfortable operating in a remote setup across time zones

• Strong communication skills and ability to operate with ownership in a lean team environment

Nice to Have:

• Experience in food, grocery, or perishable product categories (helpful but not required)

• Experience supporting retail and wholesale channel coordination alongside DTC

• Experience improving or revitalizing a mature/stagnant digital marketing program through fresh audits and iteration

• Ability to complete a short assessment or live scenario task to demonstrate thought process and approach to solving performance issues