About the job Growth Marketing Manager
JOB DETAILS
Job Title: Full-Stack Ecommerce Marketer (Shopify/DTC)
Location: Remote
Work Shift: Partial West Coast PST overlap required
Working Hours: 40 hours per week/Full-time
RESPONSIBILITIES:
Growth Marketing Manager- Manage marketing growth initiatives from end-to-end. Including:
Ideation (core concept, idea, product launch, or promotion)
- Working collaboratively with designers to build image ad creatives, emails, or landing pages in Figma.
- Launching the mentioned marketing materials and reporting on key metrics to evaluate the success of the campaign.
Web Development Shopify Focus
Build, update, and maintain Shopify 2.0 themes
- Translate Figma designs into pixel-perfect, responsive, and functional Shopify pages
- Utilize page builder apps and/or custom coding to build landing pages based on marketing needs.
Analytics
- Reporting on key metrics from marketing initiatives such as profit per visitor, CVR, AOV, etc.
- Must be comfortable operating in google sheets, excel and native analytics platforms such as Shopify, Klaviyo and pop-up software.
AI & Automation Tools
- Use AI tools such as, but not limited to ChatGPT, Claude, Cursor, or n8n to streamline development, testing, and campaign execution workflows.
Email Marketing & Popups
- Build, execute, and manage email campaigns and flows in Klaviyo, including template development, segmentation, and A/B testing.
- Design and implement lead capture popups (email & SMS), from concept to execution, with an understanding of targeting and segmentation.
- Analyze and report on performance data across email and popup campaigns.
Key Qualifications:
Need to Have Skills:
Proven experience with Shopify 2.0 theme development & management.
Experience translating Figma designs into responsive web pages.
- Familiarity with Shopify based page builder tools (or custom development).
Proficiency with Excel or Google Sheets for data analysis.
Experience working with or managing a designer.
Need to Have Soft Skills:
- Strong visual judgment and attention to detail when collaborating with designers and translating creative into live experiences.
- A proactive problem solver who takes ownership and delivers solutions independently. You are curious and learn fast.
- Highly organized, process-driven, and constantly seeking opportunities to optimize and scale workflows.
- Strong communication skills and ability to work cross-functionally in a fast-paced environment.
- A proactive and creative problem solver who takes ownership of challenges, thinks outside the box to propose effective solutions, and follows through to resolution.
- Demonstrated ability to lead a creative process in collaboration with a designer, applying strong visual judgment to guide and refine design outputs that support broader promotional marketing objectives or concept brief and high attention to detail to transition that design to a Landing Page build.
- Highly organized, process-oriented, and solution-drivensomeone who thrives in building efficient systems and improving how work gets done.
Flexible with the ability to adapt to dynamic changing environments.
Nice to Have Qualification:
Candidate can learn over time
Experience integrating third-party APIs within web environments.
Knowledge of HTML, CSS, JavaScript, and Shopify Liquid.
Exposure to AI productivity tools (e.g., ChatGPT, Claude, Cursor, n8n).
Design experience using Figma, Adobe Creative Suite, or Canva.
- Experience building and managing email campaigns in Klaviyo or similar platforms.
- Experience building popups (email/SMS), including targeting logic and performance reporting.
- Work with advanced Shopify development and/or other backend systems for feature development or workflow automation.
Implemented and connected APIs using provided documentation.