Job Openings Senior Media Buyer

About the job Senior Media Buyer

JOB DETAILS

Job Title: Senior Media Buyer

Location: Remote

Work Shift: South California (PST)
Working Hours: Full-time; 40 hours per week

Job Description:

We are seeking a results-driven Senior Media Buyer to own, manage, and scale our Meta (Facebook & Instagram) advertising efforts. This role focuses on paid media strategy, execution, and optimization, while working closely with the founder/strategist and internal creative team to test, iterate, and scale high-performing ad campaigns.

The ideal candidate has a strong performance marketing mindset, understands what makes ads convert in e-commerce and DTC environments, and can confidently translate creative concepts into scalable paid media results using data-driven decision-making.


Key Responsibilities:

Paid Media Strategy & Campaign Management

  • Plan, execute, manage, and optimize Meta ad campaigns across Facebook and Instagram

  • Monitor performance metrics and proactively adjust targeting, creatives, bidding, and budgets

  • Scale ad spend once winning creatives, audiences, and funnels are identified

  • Build and maintain structured testing frameworks for hooks, formats, audiences, and messaging

Creative Collaboration & Direction

  • Provide clear creative direction and feedback to internal creatives based on ad performance

  • Partner with the creative team to refine ad concepts that align with paid media objectives

  • Ensure creative assets are optimized for Meta placements and performance goals

Optimization, Reporting & Collaboration

  • Analyze campaign performance using paid ads analytics tools

  • Optimize campaigns based on CTR, CPA, ROAS, and engagement data

  • Collaborate with the founder/strategist on campaign direction, testing priorities, and scaling plans

  • Share insights, learnings, and recommendations backed by performance data

Qualifications:

  • Proven hands-on experience managing and scaling campaigns in Meta Ads Manager

  • Strong understanding of performance drivers in Meta-first paid social advertising

  • Experience working closely with creative teams to optimize paid ads performance

  • Strong analytical skills with the ability to turn data into actionable optimizations

  • Comfortable operating in a fast-paced, test-and-learn environment

  • E-commerce / Direct-to-Consumer (DTC) experience is strongly preferred

  • Experience running paid ads for product-focused brands

Print industry experience is a plus, but not required


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