Performance Marketer

JOB DETAILS

Job Title: Performance Marketer
Location: Remote
Reports To: Founder / Marketing Lead
Work Shift: Overlap with US hours preferred
Working Hours: Full-time (40hrs/week)

Job Description

We are hiring a Performance Marketer to drive paid acquisition strategy and execution for a data-driven analytics company serving DTC and eCommerce brands.

This role is responsible for managing and optimizing paid media campaigns across digital platforms, with a strong focus on performance, testing, and ROI. You will work closely with leadership to identify growth opportunities, scale winning campaigns, and continuously improve cost efficiency and conversion rates.

Key Responsibilities

• Plan, launch, and manage paid media campaigns across Meta, Google, LinkedIn, and other platforms

• Develop structured testing frameworks for creative, audiences, and messaging

• Monitor campaign performance and optimize for ROAS, CAC, and LTV

• Analyze funnel performance and identify bottlenecks

• Create performance reports with actionable insights

• Collaborate with creative and content teams to improve ad effectiveness

• Manage budgets and forecast spend allocation

• Identify scaling opportunities across channels

• Stay updated on platform changes and best practices

Qualifications

• 3+ years experience in paid media management

• Proven experience managing performance campaigns for DTC or SaaS brands

• Strong understanding of attribution models and analytics

• Comfortable working with data and performance dashboards

• Experience running structured A/B testing

• Strong problem-solving skills

• Excellent written and verbal English communication

Nice to Have

• Experience working with analytics or SaaS companies

• Familiarity with data visualization tools

• Experience collaborating with creative teams

• Understanding of conversion rate optimization principles