Creative Strategy & Production Specialist

JOB DETAILS

Job Title: Creative Strategy & Production Specialist

Location: Remote

Reports To: TBD

Work Shift: US time zone

Working Hours: 10-20 hours per week / Part-time

Job Description:

We’re looking for a Creative Strategy & Production Specialist to lead the creation and execution of Meta (Facebook & Instagram) ad campaigns. This role blends creative strategy with hands-on content production from crafting concepts to editing videos and designing visuals. You’ll collaborate with clients and the internal team to produce high-performing ad creatives that engage audiences and drive results.


Key Responsibilities:

• Develop creative strategies that align with campaign goals and audience insights.

• Produce ad assets — including videos, stills, and graphics — optimized for Meta platforms.

• Collaborate with clients to understand their customers and craft messaging that resonates.

• Analyze creative performance and use data to improve content and results.

• Work closely with media buyers and creative teams to ensure visuals perform well across campaigns.

• Stay updated on Meta trends and bring new, creative ideas to the table.
  
  

Qualifications:

• Experience in creative strategy and content production for Meta ads (Facebook & Instagram).

• Skilled in video editing and graphic design (Adobe Creative Suite, Final Cut Pro, etc.).

• Strong understanding of what drives engagement and conversions on social media.

• Excellent communication and collaboration skills.

• Portfolio of past ad creatives or video work is highly preferred.
  
  

Nice to Have:

• Familiarity with media buying (Meta and Google).

• Experience with tools like Canva or Figma.

• Basic understanding of A/B testing and creative optimization.

• Awareness of current social media trends and ad performance tactics.