Market Research Specialist

Summary

The Market & Customer Insights Specialist identifies market opportunities, trends, and customer needs to drive innovation and ensure product development aligns with real market demand. This role collects and analyzes data from surveys, trade shows, competitor analysis, and focus groups to support business growth. Acting as a bridge between Marketing, Sales, and Innovation, it ensures that every new vehicle or adaptation meets customer and industry needs. Additionally, this role identifies new market segments where existing vehicle models can be adapted with minimal investment, expanding the companys reach while optimizing resources.

Responsibilities

Travel Requirement

This role offers the opportunity for regular travel across North America to attend key industry tradeshows, meet directly with customers and gather on-the-ground market intelligence. These trips are an essential and energizing part of the position, enabling first hand insight into customer needs, competitive landscapes, and emerging trends. If you thrive on connecting with people, exploring new markets, and turning real-world observations into strategic business recommendations, this is the role for you!

Market and Customer Research

Conduct market research to identify gaps, trends, and shifts, uncovering innovation opportunities.

Gather intelligence through customer engagement, trade shows, surveys, focus groups, and reports.

Identify key industry professionals and decision-makers, determining the best approach to gather insights.

Opportunity and Trend Analysis

Assess opportunities to adapt vehicles for underserved markets and explore new use cases based on trends, insights, and analysis.

Analyze data from internal and external sources to provide actionable recommendations.

Analyze performance data, demand, and feedback to refine product offerings and positioning.

Cross-Functional Collaboration

Collaborate with the Innovation team to ensure insights inform product development.

Work with Marketing and Sales to translate customer insights into strategies aligned with business goals.

Reporting and Communication

Develop reports and presentations to effectively communicate findings to stakeholders.

Attributes

Insight-Driven Thinker I thrive on digging into data, trends, and feedback to uncover actionable insights. Whether analyzing survey responses or identifying new market segments, Im always looking for what the numbers and voices are really telling us.

Detail-Oriented Analyst I take pride in collecting clean data, crafting clear reports, and spotting the details others miss. Whether its customer quotes or emerging trend signals, I know the smallest insights can drive the biggest decisions.

Curious & Market-Savvy I stay tuned into industry shifts, competitor moves, and customer needs. I enjoy engaging with people, asking the right questions, and exploring new markets to ensure our offerings stay ahead of the curve.

Organized & Methodical I manage research timelines, track diverse sources of information, and keep insights organized for easy access and impact. Im structured in my approach, ensuring all findings are timely, accurate, and usable.

Proactive Connector I anticipate information gaps and proactively seek out the right people, events, or data to fill them. Whether planning trade show interviews or coordinating focus groups, I make things happen to get the answers we need.

Collaborative Strategist I work closely with Innovation, Sales, and Marketing teams to make sure research supports the right decisions. I understand how to translate insights into business strategies and keep everyone aligned.

Adaptable & Field-Ready Im comfortable shifting between field research, data analysis, and team collaboration. Whether Im at a tradeshow, interviewing users, or presenting findings, I adapt quickly and deliver value wherever I go.

Clear Communicator I present complex findings in simple, compelling ways. From executive briefings to visual reports, I know how to tailor my communication style to different audiences and decision-making needs.

Software/Technology/Platforms We Use

Proficient in data analysis tools, market research software, and web analytics, with the ability to interpret complex data considered an asset

What Success Looks Like

You step into the role energized by the opportunity to uncover insights that drive innovation. Within weeks, you're actively gathering market intelligence from trade shows, customer conversations, and competitor research. Your reports begin shaping early-stage product discussions, and your recommendations help the team spot high-potential opportunities in underserved markets.

Within a few months, your insights are fueling real change product concepts are aligned with market demand, and new adaptations are backed by data. Youve become a trusted voice across Innovation, Marketing, and Sales, turning complex findings into clear strategies that guide business growth. Your ability to connect field research with actionable outcomes makes you an essential part of the companys forward momentum.