Marketing Specialist

Purpose of the Role:
To support the implementation of marketing strategies that strengthen company's brand presence in the Mongolian market, increase consumer awareness and engagement, and contribute innovative ideas to drive business growth.

Key Responsibilities:

• Develop and execute brand strategies and marketing plans

• Conduct market research and competitor analysis

• Plan and organize promotional campaigns and activation events

• Collaborate with internal and external stakeholders to execute brand-related marketing activities

• Analyze consumer behavior and market trends

• Monitor and manage marketing budgets efficiently

• Manage content development for both online and offline channels

• Support the evaluation of marketing performance and provide reports

Requirements:

• Bachelors degree in Business Administration, Marketing, Communications, or a related field

• Minimum 2 years of experience in marketing (experience in FMCG is a plus)

• Advanced English language skills (spoken and written)

• Creative thinker with strong initiative

• Strong interpersonal and teamwork skills

• Analytical and reporting abilities

• Proficiency in Microsoft Office (especially Excel and PowerPoint)

Preferred Qualifications:

• Experience working in an international company

• Prior experience in the tobacco or nicotine industry is an advantage

• Hands-on experience managing branding or marketing projects independently