Marketing Executive (Permanent)

We are looking for a driven and creative Marketing Executive to join a growing, forward-thinking company based in Johannesburg. This is a hands-on role that sits at the heart of the business — you will shape how the brand shows up, connects with customers, and grows in an increasingly competitive market.

You will work closely with senior leadership and cross-functional teams to plan, execute, and measure marketing initiatives across digital and traditional channels. If you are commercially minded, love turning strategy into action, and are ready for more ownership of your work, this role is for you

Qualifications / skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A Postgraduate Diploma or Honours in Marketing is advantageous.
• Formal digital marketing certification (e.g. Google Ads, HubSpot, Meta Blueprint) is a plus.
• 4 to 7 years of marketing experience, with at least 2 years in a similar executive or senior specialist role.
• Proven track record of planning and executing successful multi-channel marketing campaigns.
• Experience managing marketing budgets and reporting on campaign performance.
• Exposure to both B2B and B2C marketing environments is advantageous.
• Experience working in a South African market context is essential.
• Strong working knowledge of Google Analytics, Google Ads, and Meta Ads Manager.
• Proficiency in marketing automation tools (HubSpot, Mailchimp, or similar).
• Solid understanding of SEO principles and content marketing best practices.
• Experience with CRM platforms and customer segmentation strategies.
• Competency in Microsoft Office Suite; basic design skills in Canva or Adobe Creative Suite is beneficial.

Key Responsibilities

• Develop and implement integrated marketing campaigns that drive brand awareness and lead generation.
• Manage the company's brand identity across all platforms, ensuring consistency in tone, visuals, and messaging.
• Plan and execute above-the-line (ATL) and below-the-line (BTL) campaigns in line with business objectives.
• Oversee content creation for digital, print, and out-of-home (OOH) advertising.
• Own the digital marketing calendar, including SEO/SEM, email campaigns, and paid social media.
• Monitor and grow the company's social media presence (LinkedIn, Instagram, Facebook, X/Twitter).
• Analyse digital performance data and present insights and recommendations to management.
• Manage relationships with digital agencies and media buyers.
• Contribute to the annual marketing strategy and budget planning process.
• Track and report on campaign ROI, KPIs, and marketing spend on a monthly basis.
• Conduct market research and competitor analysis to identify opportunities and inform decision-making.
• Support product launches and go-to-market strategies in collaboration with the sales team.
• Plan and coordinate corporate events, trade shows, and promotional activations.
• Build and maintain relationships with media, PR agencies, and key industry stakeholders.
• Work with internal teams to ensure marketing materials and communications are timely and on-brand.

If you have not received feedback within 14 days, consider your application unsuccessfull 

#mycareercraft #jobsmycareercraft #mycareercraftjobs #marketingdirectorjobs