Job Openings Head of Brand

About the job Head of Brand

NAMED COLLECTIVE

NAMED COLLECTIVE was launched with a clear objective: to redefine streetwear for a new generation. A brand, a community, a revolution call it what you want - just make sure you don’t sleep on it.

We’re a community before brand - dialogue, innovation, and genuine connection are the essence of NAMED COLLECTIVE. Together with our fiercely supportive community, we’re co-creating streetwear for today and the future - a guiding light for those who refuse to blend in.

NAMED COLLECTIVE has over 1.5m highly engaged community members and customers on our socials and has already generated profitable 15x growth over the past 4 years. We’re only scratching the surface of what’s possible for the brand internationally, with 35% of sales in the UK, 35% in the USA and 30% across the rest of the world from our one eCommerce store.


FOR THE COLLECTIVE

  • Competitive salary;

  • Generous team discount;

  • Optional health cash plans;

  • Best friend + family discount;

  • 32 days holiday (inc bank holidays);

  • Birthday day off & gift;

  • Work From Home Wednesdays;

  • Bookable Work From Home Days;

  • Flexible working hours;

  • EAP with Virtual GP;

  • Summer + Winter team parties;

  • Regular team socials;

  • Modern studio workspace with free snacks and refreshments;

  • Pension scheme.


WHO R U?

As an experienced Head of Brand, you’ll own and evolve our brand development strategy and lead the tactical execution across Organic Social, Earned Social and Brand Activations, which should result in greater brand equity and reach, followers, engagement/collaboration, traffic & sales.

You’ll have an entrepreneurial mindset, a growth-oriented attitude and proven ability to lead through scale. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct-to-consumer (DTC) e-commerce business. You’re willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. A commercial thinker who thrives in a fast-paced, culturally-driven DTC environment, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you are customer-focused and have your finger on the pulse of brand or (organic & earned) social media building techniques, process and fashion trends and styles. You are creative and innovative, with the ability to anticipate and respond to changing consumer/customer needs and preferences, before they happen.


THE ROLE

Brand Strategy

  • Codify and continuously improve our strategy to deliver our goals and targets for the next three years.

Organic & Earned Media

  • Lead the team to elevate the output of our organic social media, where we’re deploying our content in ‘FREE’ platforms that our target audience use to increase our reach, following and engagement.

  • Ensure we’re not overly reliant on any one particular social platform and build/launch our channels in new / emerging channels to stay ‘in front’ of the curve / where our audience will be tomorrow.

  • Lead the team and elevate the output of our earned social media, where we’re leveraging 3rd party influence (creators, influencers, PR, events) to engage our target audience.

  • Support your team in maintaining and evolving influencer relations and ensure we’re regarded as a market-leading Brand in the Influencer community.

  • Manage brand activations and events to ensure long-term brand impact.

  • Work in close collaboration with wider teams, such as Creative, to create the image, video, copy, etc, assets you need to execute and elevate our execution in Organic & Earned Channels.

Campaign Management

  • Collaborate cross-functionally to populate the campaign calendar that the Product, Brand, Marketing, Trading and Operations Function use to create and deploy activity that increases the awareness of our brand / products to our target audience.

  • Where possible, be the catalyst / devise campaigns with the aim of hitting our objectives.

  • Support your team to brief and oversee the work of internal and external creatives / agencies for Organic & Earned channels.

  • Work within campaign budgets.

  • Ensure our brand identity is adhered to in campaigns and in all communication channels.

  • Ensure accuracy of marketing materials and provide formal sign-off if necessary.

  • Collect and use data to inform new campaigns and the evaluation of existing campaigns by tracking organic, earned, with particular attention to engagement growth.

Brand Custodian

  • Working closely with our founders, develop and maintain a distinctive, differentiated and engaging customer brand proposition, including visual identity, tone of voice, product and service style that informs ‘what we do and how we do it’ across the entire customer journey.

  • Brand development should reference beyond the fashion industry and benchmark against other aspirational brands.

  • Monitor the evolving market conditions and brand health to ensure the long‐term financial and reputational success of the brand.

  • Develop product and service vision across the entire customer journey and prioritise in accordance with customer importance against current performance. You will act as the customer and obsess about every touch point.

  • Use insight to evolve and periodically refresh the brand standards/specification.

  • Ensure the brand specification delivery is maintained and monitored throughout the customer journey, identifying any shortfalls, initiating corrective action where necessary and communicating updates to all key stakeholders at a global level.

  • Working with the Marketing/Finance functions, ensure the brand’s market performance and customer satisfaction is monitored against key criteria at a global level, and recommend action to correct shortfalls, sharing best practice with your team and stakeholders.

  • Liaising closely with the Digital Marketing, Trading & Product Teams, evolve brand guidelines as necessary, provide brand direction to strategic campaigns and develop key brand messages to be incorporated into the integrated communications plan (both internal and external). However, be considerate to the requirements of these teams to ‘trade’ our brand and generate customer, turnover and profit growth.

  • Be accountable for the Brand Campaign, Organic & Earned budgets. Take into account the cost impact of all proposals and ensure cost efficiency of all brand activity on commercial objectives.

  • Use Brand as a lever for both revenue growth and efficiency.

  • Leverage your position and the opportunity to focus on both, drive more revenues, while looking for cost savings through greater productivity, reducing errors across the Brand and wider business functions.


A GOOD FIT LOOKS LIKE

  • A love for the brand and understanding of our mission

  • 5-8 years of brand & marketing management experience in an aspirational brand / company with at least 2 years of experience operating as Head of Brand.

  • Proven success in leadership within Brand or social disciplines, with a track record of coaching & developing of a multi-disciplinary team.

  • A proven track record and clear vision on building Influencer Marketing and PR.

  • Experience within aspirational fashion products/services or brand/creative agency.

  • Demonstrated ability to build strong relationships with key stakeholders and influence at all levels.

  • Strong Commercial sense to ensure actionability of results.

  • Strong planning and organisational skills with a sense of priority and attention to detail.

  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing.

  • Excellent time management skills and the ability to adapt well to change and multi-task.

  • Maintain a strong understanding of competitor activity and activity within the fashion/apparel market.

  • A positive attitude and willingness to grow with the brand

  • Ability to work in a fast-paced environment and deliver high-quality work

  • Strong organisation, communication, and collaboration skills

  • Based in London

  • Eligible to work in the UK


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