Marketing Executive (Temp)

Our client organizes B2B events & exhibitions and creates platforms for brands and industries. They are looking for a Senior Marketing Executive for a 6 months contract starting immediately.

This candidate should be both creative and analytics-led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective digital marketing strategies and successful implementation.

We're seeking a marketer who embraces AI as a core productivity tool. You'll leverage AI for content repurposing and to refine messaging and youll be curious about emerging AI applications. AI will enhance your existing creativity but should not replace it.

• Location-Dubai
• Experience-4+years
• Immediate Joiner
• Prefers candidates with their own visa
• Contract duration-6 months
• Experience in the events Industry is mandatory

Key Responsibilities

• Works collaboratively with line manager and wider marketing team to execute and continually review the digital marketing strategy, including planning, implementation, management and optimization for both inbound marketing and paid media channels.
• Work towards set KPIs to drive online traffic and conversions (mainly visitor registrations and attendees), with the ability to present and optimize ongoing results to maximize results.
• Works collaboratively with line manager to set and define commercial marketing strategy to deliver Marketing Qualified Sales and Sponsorship leads.
• Identify evolving digital marketing best practices and collaborate with internal stakeholders and external agencies to develop new cutting-edge campaigns.
• Have a strong understanding of our target audience, and create strong and compelling written communications (copy for email, website, social media, etc) that are relevant and targeted to our customers and in-line with the brand tone of voice.
• Understanding user behavior, through continual testing and optimization strategies (including A/B testing) and ongoing reporting on channel performance, in order to optimize plans.
• Creating branded visual assets (static images and simple animations/videos) for use across marketing channels including PPC, email banners, social media assets, websites, etc.
• Manage campaigns with existing event advocates and stakeholders (e.g. partners, exhibitors, speakers, etc), and come up with new ideas/channels/approaches to reach our target audience.

Qualifications

Experience of the following tools desirable but not essential:

• Eloqua or similar email marketing platform
• Adobe Analytics or Google Analytics
• Adobe Target
• Adobe Experience Manager or similar CMS
• Canva
• Hootsuite