Marketing Specialist (Female) | Social Media & Student Engagement | Lahore

Job Title: Marketing Specialist
Location: DHA Phase 4, Lahore
Job Type: Full-Time | Onsite
Working Hours: 10:00 AM – 6:00 PM
Schedule: Monday – Saturday (Saturday Half Day)
Salary: PKR 60,000 – 80,000 per month
Gender Requirement: Female Candidates Only

Job Overview

We are looking for a creative and data-driven Marketing Specialist to lead social media strategy, brand engagement, and student outreach initiatives. This role is ideal for candidates with experience in digital marketing, content strategy, community engagement, and partnership development, particularly within the education or student-focused sector.

You will play a key role in driving brand visibility, student engagement, and lead generation, while working closely with designers, ambassadors, and institutions.

Key Responsibilities

Creative Direction & Content Strategy

• Develop creative concepts and campaigns for social media platforms
• Guide designers to ensure content aligns with brand identity and messaging
• Review and approve final creatives before publishing

Social Media Management

• Manage and grow Facebook, Instagram, and other platforms
• Plan, schedule, and optimize content for engagement and reach
• Monitor trends, audience insights, and performance metrics

Ambassador Program Management

• Recruit, train, and manage brand ambassadors
• Develop incentive programs and engagement strategies
• Track ambassador performance and impact

Reporting & Performance Analysis

• Prepare weekly reports on campaigns, engagement, and performance
• Analyze data to identify growth opportunities and improvements
• Present insights and recommendations to management

Student Data & Lead Management

• Collect and maintain student databases for targeted outreach
• Track inquiries, leads, and engagement metrics

Institutional Partnerships

• Build relationships with schools, colleges, and universities
• Coordinate events, seminars, and student engagement activities
• Manage collaborations with academic institutions

Lead Follow-Up & Conversion

• Conduct follow-up calls with prospective students (walk-ins/leads)
• Provide guidance and encourage student enrollments
• Track conversion performance and outcomes

Training & Program Development

• Attend university training sessions and workshops
• Design and manage summer internship programs for students
• Mentor and guide interns throughout the program

Required Skills

• Strong social media marketing and content strategy skills
• Excellent communication and interpersonal abilities
• Experience in community engagement and brand building
• Analytical mindset with ability to interpret marketing data
• Strong organizational and multitasking skills
• Ability to manage campaigns, teams, and partnerships simultaneously

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in education consultancy, student recruitment, or digital marketing
• Familiarity with lead generation and conversion strategies

What We Offer

• Competitive salary: PKR 60K – 80K
• Growth opportunity in marketing & brand management
• Exposure to student engagement and international education sector
• Dynamic and collaborative work environment