Marketing Executive

Job Title: Marketing Executive

Location: Panama City, Panama (On-site, 5 days/week) or Remote – Colombia

Type of Contract: Full-Time

Salary Range: Market Rates

Language Requirements: Professional English and Spanish required

We are seeking a proactive Marketing Executive with 2–4 years of experience supporting marketing operations and digital initiatives to join our growing team. You will play a key role in assisting the Marketing Manager with campaign execution, SEO efforts, and technology-driven marketing initiatives. Your work will directly impact campaign performance, operational efficiency, and data-driven marketing outcomes across Latin America.

Key Responsibilities

• Support the Marketing Manager in executing marketing strategies and day-to-day operations
• Assist in planning and launching digital marketing campaigns across multiple channels
• Contribute to SEO initiatives, including keyword research, on-page optimization, and performance tracking
• Utilize AI and automation tools to improve marketing workflows and campaign efficiency
• Coordinate with external agencies, freelancers, and service providers as needed
• Help manage and update marketing content across websites, email campaigns, and social platforms
• Track campaign performance and prepare reports using tools like Google Analytics and CRM systems

Must-Have Qualifications

• 2–4 years of experience in marketing, marketing coordination, or similar roles
• Basic to intermediate knowledge of SEO principles and lead generation strategies
• Familiarity with AI tools and interest in leveraging technology for marketing optimization
• Experience with digital marketing platforms (e.g., Google Analytics, email marketing tools, CRM systems)
• Strong organizational and execution skills with attention to detail
• Professional proficiency in English and Spanish
• Ability to work collaboratively while supporting a senior marketing lead

Preferred Qualifications

• Experience working in B2B environments such as professional services, legal, or consulting firms
• Exposure to marketing automation platforms (e.g., HubSpot, Marketo)
• Basic design skills using tools like Canva or Adobe Creative Suite
• Understanding of content marketing and performance analytics