Social and Community Lead

Our client is a rapidly expanding B2C technology company in SEA, now strengthening its footprint in the Vietnamese market. They are looking for a dynamic and strategic-minded Social & Community Lead to join their local team.

Key Responsibilities:

• Design and implement comprehensive social and community strategies across multiple channels 
• Leverage both owned and earned media channels to drive engagement, visibility, and reach.
• Build, nurture, and activate Vietnam-based online communities and customers
• Ensure brand alignment across all communication touchpoints, including tone, visuals, and messaging
• Lead initiatives in public relations, brand reputation management, and storytelling campaigns.
• Organize and execute community engagement programs such as offline meetups, partnerships, and activations.
• Oversee influencer/creator partnerships as well as agency collaborations, ensuring impactful outcomes
• Track key metrics, assess campaign effectiveness, and optimize strategies for continuous growth

Key Requirements: 

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 5+ years of experience in social media, community building, or PR
• Strong skills in content creation, copywriting, storytelling, and visual communication.
• Experience working with influencers, creators, and agencies
• Proficiency in both English and Vietnamese
• Comfortable working in a startup environment: agile, adaptable, and solutions-oriented in the face of ambiguity and change.