Head of Consumer Insights

As Head of Consumer Insights, you'll build and lead the function that answers most important question: What do customers really need? You'll own quant + qual research, customer segmentation, brand tracking, and insight activation. This is a senior leadership role partnering directly with CPO, CMO, and Country GM to drive customer-centric growth in Singapore and APAC.

What You'll Own

• Insights Strategy: Define and execute the consumer insights roadmap aligned to business priorities — product launches, market expansion, retention, pricing
• Research Leadership: Lead end-to-end quant and qual studies: U&A, concept testing, pricing studies, NPS/CSAT, brand health, UX research, ethnographies
• Segmentation & Personas: Own customer segmentation, jobs-to-be-done, and persona frameworks. Make them living tools used by Product & Marketing daily
• Voice of Customer: Synthesize insights from surveys, analytics, support tickets, app reviews, and social listening into clear, actionable narratives
• Storytelling & Influence: Present insights to execs and squads. Turn data into stories that change roadmaps and campaigns
• Vendor & Budget Management: Manage research agencies, tooling stack, and annual insights budget. Ensure ROI on all studies
• Team Building: Hire, mentor, and grow a team of researchers and analysts. Raise the bar on research rigor and business impact
• Experimentation: Partner with Product & Data Science on A/B tests and causal studies to validate insights with behavioral data

What You'll Need

• Experience: 10+ years in Consumer Insights, Market Research, or Strategic Analytics, with 3+ years leading teams
• Research Expertise: Mastery of both quant methods: surveys, MaxDiff, conjoint, regression, and qual methods: IDIs, FGDs, diary studies, usability testing
• Business Acumen: Proven track record turning insights into revenue, product, or marketing wins. You speak the language of P&L
• Tools: Hands-on with Qualtrics, SurveyMonkey, SPSS/R, SQL, Tableau/Looker. Comfortable pulling behavioral data to triangulate with attitudinal
• Stakeholder Management: Executive presence. You've influenced C-level and can push back with data
• Domain: Experience in fintech, consumer tech, e-commerce, or high-growth B2C strongly preferred
• Mindset: Curious, commercial, and biased to action. You don't just deliver decks — you drive decisions