JRMKT0525-3 Product Specialist

At NEWLAB+ Group, we are boldly revolutionizing Indonesia's FMCG industry, specializing in cutting-edge beauty, health, and wellness products. Since first established in September 2019, we have experienced explosive growth, launching over 10 acclaimed products and delighting more than 1 million customers nationwide. In 2023, SWA Magazine recognized our excellence by naming us the 2nd Best Selling Brand in the Ecommerce Market, while MURI awarded us for our incredible achievement with the "Fastest Selling Collagen Drink for 5 Billion Rupiah" in just 2 hours. With offices in Jakarta, Bali, and Bekasi, and a thriving brand, NEWLAB+, we are set to conquer new heights.

Our vibrant culture, embodied by the mottos #FLYUPTheExtraMiles and #LegacyInMotion, fosters creativity, collaboration, and relentless improvement. At NEWLAB+ Group, you'll benefit from permanent employment, comprehensive health insurance, a yearly eyecare allowance, and monthly allowances for hobbies, healing, learning, and beauty/grooming.

Seize the opportunity to grow with NEWLAB+ Group, where your ambition and innovation are celebrated and rewarded. Join us and be a part of a legacy of excellence and transformation.

Key Responsibilities

• Develop and execute targeted marketing strategies for each product line, including efficient management of promotional budgets.
• Ensure consistent brand identity across all channels, both offline and digitalby creating strong and aligned communication materials.
• Initiate creative campaigns to boost brand exposure, attract consumer interest, and drive sales growth.
• Conduct in-depth market research to uncover trends and consumer behavior, then turn insights into actionable strategies.
• Lead and coordinate various marketing activities, from events and promotions to collaborations, ensuring alignment and measurable impact.

Qualifications

• Bachelors degree in Management, Marketing, Communication, or related fields.
• 2-3 years of experience in brand management, marketing, or a similar role.
• Strong understanding of brand strategy and marketing principles.
• Excellent project management skills and ability to work cross-functionally.
• Creative thinker with strong communication skills and a good eye for market trends.
• Comfortable working in a fast-paced environment with deadlines and dynamic targets.