Sr. Product Marketing Analyst (sr. role-lead role)

About the Company

Our client is building a new-generation digital platform for the Taiwan market, redesigning the content and community experience from the ground up with AI capabilities deeply integrated across product and marketing. 

Position: Sr.Product Marketing Analyst

We are helping our client find a data-driven, insight-led Product Marketing Analyst who can design and optimize the full marketing funnel — from potential user to activation, retention, loyalty, and organic growth.

In the platform's early stage, you will focus on solving the cold-start problem: recruiting early users, designing the right incentives, and driving the platform to critical mass. As the platform scales, you will continuously optimize conversion rates, improve retention, and build a sustainable organic growth engine.

Core Responsibilities

- Design and optimize the full marketing funnel (Acquisition Activation Retention Loyalty Organic Growth)

- Cold-start strategy: early user recruitment, incentive design, and driving the platform to critical mass

- CDP-based user segmentation and personalized marketing across Email, Push, and In-App messaging

- Market research, competitive analysis, and user interviews — translating insights into actionable marketing strategy

- Build KPI tracking frameworks and data reports to support decision-making

Required Skills

- CDP (user segmentation / behavioral analytics) | Tools: Segment

- Marketing automation tools: Braze, HubSpot, Iterable, MailChimp

- Analytics tools: GA, Amplitude, Mixpanel, Looker, SQL

- Strong cross-functional collaboration skills

Nice to Have

- Experience growing platform, two-sided marketplace, or community products

- Experimentation mindset: hypothesis-driven testing, A/B testing, rapid iteration

關於客戶

我們的客戶正在打造一個面向台灣市場的新型態數位平台，核心圍繞內容與社群體驗重新設計，並將 AI 能力深度融入產品與行銷流程。

職位：資深產品行銷分析專員（Product Marketing Analyst）

我們正在協助客戶尋找一位能以數據為核心、以產品洞察為驅動，並能打造高效行銷漏斗的產品行銷分析專員。

在產品成長初期，你將專注於突破冷啟動問題，快速累積早期用戶並推動平台達到臨界規模；在成長階段，你將持續優化轉換率、提升留存，並打造可持續的自然成長引擎。

核心職責

- 設計並優化完整行銷漏斗（獲客 啟動 留存 忠誠 自然成長）

- 冷啟動策略：早期用戶招募、誘因設計、推動平台達到臨界規模

- CDP 用戶分群 + 個人化行銷（Email／推播／App 內訊息）

- 市場研究、競品分析、用戶訪談，轉化為可執行的行銷策略

- 建立 KPI 追蹤框架與數據報告，支援決策

必備技能

- CDP（用戶分群／行為分析）｜工具：Segment

- 行銷自動化工具：Braze、HubSpot、Iterable、MailChimp

- 分析工具：GA、Amplitude、Mixpanel、Looker、SQL

- 強跨部門協作能力

加分項

- 平台型／雙邊市場／社群產品成長經驗

- 實驗文化：假設驅動測試、A/B 測試、快速迭代