Digital Business Unit Lead

Purpose of the job:

As a Digital BU lead, you will be accountable for driving digital strategy and operational excellence on a group of iProspect Philippines’s exciting accounts. You will be primary point of contact for clients as well as business teams for assigned accounts and will be required to lead all aspects of digital advertising strategic leadership, team leadership & operational leadership to meet client objectives across various accounts.

Key responsibilities:

• Accountable for client relationship & business objectives for the specific set of clients
• Develop digital media & performance marketing strategy on key overall marketing framework initiatives including but not limited BOE, Hero Hub Hygiene, etc.
• Lead SEM for key accounts under the Business Unit, increase spends on Search
• Lead all digital media & performance marketing tasks & identify where different expertise of network can be maximized for client solutions
• Develop measurement frameworks, robust benchmarks and norms across channels and media types
• Lead team to prepare and present digital media & performance marketing strategies and plans to client & directly work on these items where needed to support the team
• Translate digital media & performance marketing plans into effective buys and supervise implementation
• Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are meet, including:
• Setting digital test & learn initiatives
• Anticipate, review and present point-of-views on online media trends, issues, developments and opportunities
• Share digital points of view, research and case studies with the business team(s) he/she works with
• Organize & present during client meetings for different tasks
• Develop and maintain good relationship with key media vendors and internal teams
• Develop and maintain strong relationship with clients and have a good understanding of our clients’ business
• Help to develop local business through existing clients and potential new opportunities, including the sell in of new ideas and services to the clients
• Supervise junior team member(s) to develop his/her digital capabilities
• Actively look for opportunities to grow business & lead new business pitches. Writing SOW documents & working on new client onboarding
• Support digital training and deliver capability building workshops
• Hiring & leading a high performance-team of digital experts (media, performance marketing, content & client) across different function & collaborate with expertise heads to deliver quality output
• Be a mentor & motivator to team members & help them grow in their skills & expertise sets to achieve their objectives
• Willing to learn, innovate & contribute more for self-growth
• Work closely with iProspect leadership to improve internal & external processes

Qualifications:

• Minimum 3 years relevant working experience in digital media in both an implementation and leadership capacity in a top digital or media agency
• Knowledge with SEM, basics of SEO
• Excellent leadership & communication skills
• A proven ability to translate digital strategy into operation
• Proactive attitude and result driven mindset
• Produce work of high quality
• Experience driving revenue growth with emerging opportunities and established partnerships
• Able to sell concepts and solutions to clients and key stakeholders
• Adaptable to the changing environment
• Passionate about "new" media communication and evolving technology
• Working knowledge of key ad trafficking and reporting technology such as DFA, MediaMind, IAS, MOAT, DCM, etc.