Copywriter

Key responsibilities :

• interpret creative briefs
• develop creative ideas and concepts, often in partnership with the art director
• present ideas to colleagues and clients
• have a clear understanding of digital process and innovations in technology
• familiarize with clients’ products/services, target audience and their competitors’ activities;
• write clear, persuasive and original copy
• proofread copy to check spelling and grammar
• revise or redevelop ads or campaigns in response to feedback from the creative director, account team or clients;
• oversee campaigns through the production stage to completion
• work on several campaigns when required, sometimes under pressure and often to tight deadlines
• keep up to date with popular culture and trends

Qualifications
• A graduated of 4 year course related to Arts, Advertising and others
• At least 1 year of work experience in ATL/BTL and Digital Marketing
• Fresh Graduates are encourage to apply

Core Competencies:
• ability to write good, clear copy in a variety of styles with accurate spelling and grammar
• ability to write advertising copy that is original and impactful that meets the clients’ briefs
• excellent teamwork, communication and interpersonal skills
• excellent organizational skills
• accuracy and attention to detail
• ability to work under pressure and meet tight deadlines
• possess commercial awareness with the ability to understand the target audience
• ensure consistency and quality in communication