Digital Client Lead

Key responsibilities:

• Accountable for client relationship & business objectives for the specific set of clients

• Develop digital media & performance marketing strategy on key overall marketing framework initiatives

including but not limited BOE, Hero Hub Hygiene, etc.

• Lead SEM for key accounts under the Business Unit, increase spendings on Search

• Lead all digital media & performance marketing tasks & identify where different expertise of network can be

maximized for client solutions

• Develop measurement frameworks, robust benchmarks and norms across channels and media types

• Lead team to prepare and present digital media & performance marketing strategies and plans to client &

directly work on these items where needed to support the team

• Translate digital media & performance marketing plans into effective buys and supervise implementation

• Oversee and quality control of media monitoring, proof of performance, campaign optimization and post?analysis to ensure client objectives are meet, including:

o Setting digital test & learn initiatives

o Anticipate, review and present point-of-views on online media trends, issues, developments and

opportunities

o Share digital points of view, research and case studies with the business team(s) he/she works with

• Organize & present during client meetings for different tasks

• Develop and maintain good relationship with key media vendors and internal teams

• Develop and maintain strong relationship with clients and have a good understanding of our clients’ business

• Help to develop local business through existing clients and potential new opportunities, including the sell in of

new ideas and services to the clients

• Supervise junior team member(s) to develop his/her digital capabilities

• Actively look for opportunities to grow business & lead new business pitches. Writing SOW documents &

working on new client onboarding

• Support digital training and deliver capability building workshops

• Hiring & leading a high performance-team of digital experts (media, performance marketing, content & client)

across different function & collaborate with expertise heads to deliver quality output

• Be a mentor & motivator to team members & help them grow in their skills & expertise sets to achieve their

objectives

• Willing to learn, innovate & contribute more for self-growth

• Work closely with iProspect leadership to improve internal & external processes

Qualifications:
• Minimum 3 years relevant working experience in digital media in both an implementation and leadership
capacity in a top digital or media agency
• Knowledge with SEM, basics of SEO
• Excellent leadership & communication skills
• A proven ability to translate digital strategy into operation
• Proactive attitude and result driven mindset
• Produce work of high quality
• Experience driving revenue growth with emerging opportunities and established partnerships
• Able to sell concepts and solutions to clients and key stakeholders
• Adaptable to the changing environment
• Passionate about "new" media communication and evolving technology
• Working knowledge of key ad trafficking and reporting technology such as DFA, MediaMind, IAS, MOAT, DCM,
etc.