Job Openings Brand Strategist (Remote)

About the job Brand Strategist (Remote)

NitroPack is a fast-growing speed and performance optimization SaaS company. Our mission is to offer the most complete speed optimization service in the world and help small and mid-size businesses reduce websites’ load time and improve overall user experience.

Our service currently powers more than 100,000 websites and is ranked as a leading speed optimization solution by the first official global Core Web Vitals report. NitroPack achieves these results by combining all the features necessary for great web performance in an easy-to-use dashboard, including:

  • Caching

  • Built-in global CDN

  • Complete image optimization

  • HTML, CSS and JavaScript compression & minification

  • Our proprietary, world-class speed optimization algorithm

  • Critical CSS, lazy loading, preloading, DNS prefetching, and more

While we’ve been incredibly lucky to get amazing traction and growth in key communities, we’re at a stage where we need a systematic approach to scaling our growth and building a solid and highly performant marketing team. To help us achieve that goal, we’re looking for a seasoned marketing expert to join our team as a Brand Strategist.

Key responsibilities:

  • Build brand awareness and increase brand value among potential and existing customers

  • Own the planning and execution of brand initiatives including but not limited to campaigns, events, sponsorships, and CSR and employer brand programs

  • Plan and manage proactive community engagement efforts including but not limited to affiliates, ambassadors, and influencers

  • Monitor and analyze brand positioning, consumer insights, market trends, and competitors’ activities

  • Shape and communicate our brand vision and mission

  • Lead and mentor a team of marketing people working on brand initiatives

  • Lead cross-functional teams to execute on brand initiatives, including third-party contractors

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Champion company alignment on the brand’s direction, choices, and tactics


You:

  • Have 3+ years in a marketing/brand management role (strongly preferred in a B2B/SaaS company)

  • Have proven experience in managing successful international brand initiatives in B2B markets

  • Are metrics-driven and have experience in budget allocation

  • Have previously built and led diverse teams with a strong sense of mission and belonging

  • Possess strong project management skills

  • Have deep knowledge of the latest brand marketing trends

  • Are result-oriented and can use data to make strategic decisions

  • Have excellent analytical and reporting skills.

  • Have experience with and understanding of the WordPress and Shopify ecosystems (advantage, but not required)


What we offer:

  • Flexible working hours

  • Competitive remuneration

  • Additional health insurance package

  • Home office

  • Multisport card

  • Food and soft drinks bar at the office

  • Fully sponsored upskilling courses of your choice

  • Refer-a-friend program

  • Regular events and team buildings in and outside the country


How to apply?


Send us your resume and a cover letter telling us why you’d like to join NitroPack and what you can contribute to our team specifically. We’re not tolerating template cover letters and encourage writing a genuine one dedicated to this role and our team. A good cover letter will help your application stand out early on.

All applications will be treated in strict confidentiality.