Are you ready to take the next step in your Performance Marketing career? We are NOK HC, a trusted leader in HR solutions. We are excited to present an incredible opportunity to our esteemed clients. We enjoy a diverse and flexible work environment. At NOK, we value our employees, join us now! This could be your chance to shine!

About NOK HC

NOK HC is a dynamic company founded in 2018 as a subsidiary under NOX Holding, specializing in HR Solutions and Outsourcing Industry, committed to delivering high-quality HR services. With a focus on innovation and excellence, the company fosters growth and success for both clients and employees. NOK HC values teamwork, integrity, and a forward-thinking approach to achieving its goals.

Job Title

Performance Marketing Specialist (Media Buyer)

Job Summary

Our client is a leading company in the Marketing industry based in Egypt and is recognized for its commitment to excellence and innovation. They are seeking skilled professionals to join their team and contribute to their ongoing success in this dynamic field.

Job Responsibilities

• Develop and execute data-driven media strategies across digital platforms.
• Conduct in-depth audience research and competitor analysis using tools like Meta Ad Library and TikTok Creative Center.
• Build detailed buyer personas and perform keyword research for SEM campaigns.
• Plan and allocate budgets effectively across platforms such as Meta, Google, TikTok, and Snapchat.
• Monitor campaign performance daily and optimize campaigns in real-time.
• Design and implement A/B testing strategies to enhance conversion rates.
• Scale high-performing campaigns while maintaining efficiency and ROAS targets.
• Collaborate with business development and content teams to ensure high-converting creatives.
• Handle financial follow-ups including renewals, collections, and resolving billing conflicts with clients.
• Prepare performance reports with insights and recommendations for stakeholders.
• Analyze campaign losses and identify barriers to improve future performance.

Key Requirements

Education: University Degree
Experience: 1–3 years of relevant experience in Media Buying
Skills:

• Strong analytical and data interpretation skills
• Proficiency in digital advertising platforms (Meta, Google, TikTok, Snapchat)
• Excellent communication and collaboration abilities
• Strategic thinking and problem-solving skills

Technical Competencies:

• Media Planning & Strategy
• Technical Setup & Tracking
• Optimization & Scaling Logic
• Data Analysis & Insight Generation
• Creative Strategy & Collaboration

Tools:
Meta Business Suite, Google Ads, TikTok Ads Manager, SEMrush / Google Keyword Planner, and competitor analysis tools (e.g., Ad Library)

Job Conditions

Location: Egypt
Work Mode: On-site / Hybrid (based on company policy)
Employment Type: Full-time

Work Benefits

• Competitive salary
• Health insurance (medical, dental, vision)
• Paid time off (PTO) and holidays
• Professional development opportunities
• Dynamic and flexible work environment