Role Purpose:

The Trade Activator is responsible for engaging with consumers at general trade points of sale to generate leads of legal-age smokers and promote awareness of IQOS technology as a better alternative to cigarettes. This role also involves educating retailers on IQOS products and equipping them with the knowledge to guide consumers effectively.

Key Responsibilities:

• Consumer Engagement:
  • Approach and interact with consumers entering general trade POS.
  • Explain IQOS technology and its benefits as a smoke-free alternative.
  • Generate qualified leads of legal-age smokers.
• Retailer Education:
  • Train retailers on IQOS product features and selling techniques.
  • Ensure retailers understand how to educate consumers purchasing IQOS devices.
• Brand Advocacy:
  • Represent IQOS professionally and maintain compliance with legal age and regulatory requirements.
  • Support awareness campaigns and activations in assigned territories.
• Reporting & Feedback:
  • Share insights from consumer interactions and retailer feedback with the team.

Required Skills & Competencies:

• Approachability & Communication:
  • Strong interpersonal skills; ability to initiate conversations confidently.
  • Clear and persuasive communication to explain product benefits.
• Sales & Activation Mindset:
  • Basic understanding of sales principles (experience preferred but not mandatory).
  • Ability to influence consumer decisions and drive product adoption.
• Training Capability:
  • Ability to educate and motivate retailers effectively.
• Adaptability & Resilience:
  • Comfortable working in dynamic, on-ground environments.
  • Ability to handle objections and maintain professionalism.
• Compliance Awareness:
  • Strict adherence to legal age verification and company guidelines.

Qualifications:

• Bachelor Degree.
• Limited professional experience required; prior exposure to sales or consumer engagement is an advantage.
• Fluent in local language, good English level.