NOK Human Capital is hiring an "Marketing Specialist" for one of the biggest multinational E-commerce companies.

Location:New Cairo

Key job responsibilities:
-Develop and implement mobile marketing campaigns across owned and paid channels to achieve business objectives
-Leverage mobile-specific tactics such as in-app, push notifications, mobile ads, and mobile optimization to reach and engage target audiences
-Analyze campaign performance data and user insights to continually optimize mobile marketing initiatives
-Measure and report on key mobile metrics and KPIs to demonstrate campaign effectiveness
-Assist in the creation of mobile-first content and creative assets
-Identify opportunities to improve mobile user journeys and conversion funnels
-Partner with external agencies and vendors to execute robust mobile marketing programs
-Collaborate cross-functionally with teams like product, design, and product to ensure seamless mobile experiences

Basic qualifications
-3 years of experience in mobile marketing, digital marketing, or a related field
-Proven track record of planning and executing successful mobile marketing campaigns
-Strong understanding of mobile consumer behaviour, user experience, and mobile platforms
-Proficiency with mobile marketing tools and technologies (e.g. mobile ad platforms, analytics, CRM)
-Excellent analytical and data-driven problem-solving skills
-Effective communication and collaboration skills to work cross-functionally
-Bachelor's degree in marketing, communications, business, or a related field

Preferred qualifications

-Experience with app marketing, mobile advertising
-Knowledge of mobile marketing trends, best practices, and industry regulations
-Proficiency in A/B testing, campaign optimization, and conversion rate optimization