Key Responsibilities

• Develop and implement marketing strategies and campaigns

• Manage digital marketing channels (social media, email, website, SEO/SEM)

• Create and coordinate marketing content (posts, blogs, newsletters, ads)

• Conduct market research and competitor analysis

• Monitor campaign performance and prepare analytical reports

• Support brand positioning and awareness initiatives

• Coordinate with designers, content creators, and external agencies

• Assist in organizing events, exhibitions, and promotional activities

• Track marketing budgets and ensure cost-effective campaigns

• Generate and nurture leads in collaboration with the sales team

Qualifications & Requirements

• Bachelors degree in Marketing, Business Administration, or related field

• Proven experience as a Marketing Specialist or similar role

• Strong knowledge of digital marketing tools and platforms

• Experience with social media management and paid advertising

• Familiarity with marketing analytics tools (Google Analytics, Meta Ads Manager, etc.)

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills

• Ability to manage multiple projects and meet deadlines

Preferred Qualifications

• Google Ads or Meta certifications

• Experience with CRM systems

• Basic knowledge of graphic design tools (Canva, Adobe Suite, etc.)

• 2–4 years of relevant experience