Senior Copywriter

We are seeking a creative and experienced Senior Copywriter to develop compelling content and campaign concepts across digital and print channels. The role requires strong storytelling skills, agency experience, and the ability to translate marketing objectives into clear, persuasive, and engaging copy. The position is remote and available on a part-time or freelance basis.

Key Responsibilities

• Write creative and persuasive copy for websites, landing pages, advertisements, email campaigns, social media, brochures, and other marketing materials.
• Develop campaign concepts, key messages, headlines, scripts, and brand storytelling.
• Collaborate with marketing, design, product, and creative teams to deliver integrated campaigns.
• Maintain consistency with the brand's voice, tone, and communication guidelines.
• Edit and proofread content to ensure accuracy, clarity, and quality.
• Research target audiences, competitors, market trends, and consumer insights.
• Optimize digital content according to SEO best practices when required.
• Manage multiple projects simultaneously and deliver work within agreed deadlines.
• Revise content based on internal and client feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• At least 3 years of experience in copywriting, content creation, or a similar role.
• Previous experience within a marketing or advertising agency, preferably handling FMCG accounts.
• Strong portfolio demonstrating creative, advertising, and marketing copy.
• Excellent written and verbal English communication skills.
• Strong proofreading, editing, and attention-to-detail capabilities.
• Good understanding of digital marketing, social media platforms, branding, and SEO.
• Ability to work independently in a remote environment while collaborating effectively with different teams.

Preferred Skills

• Familiarity with content management systems.
• Experience using AI writing and content-optimization tools.
• Strong conceptual thinking and problem-solving skills.
• Ability to adapt writing styles across different brands, audiences, and communication channels.

Employment Type: Part-time / Freelance
Work Mode: Remote
Experience Level: Senior
Target Location: Cairo, Egypt