Product Marketing Manager Thailand

Product Marketing Lead: 🦄 Unicorn Firm backed by Microsoft Accelerator.

We are looking for a product marketing rockstar with exceptional communication and writing skills to join our Client's growing APAC marketing team. Your primary responsibility will be to transform technical product capabilities into compelling product narratives that drive product usage and new sales. The role is highly cross-functional and offers the opportunity to apply your product marketing expertise and skillset to make a significant impact on our rapidly growing business.

What you'll do:

Product Content Creation:

• Create, maintain, and manage multi-channel product content for both internal and external audiences. Includes educational material, evangelism materials, creative guidance on product screenshots, gifs, and videos, as well as sales collateral.

Product Narratives:

• Master the current and upcoming product’s technical capabilities and translate them into real-world, relatable product narratives that will be used in the website, in sales collateral, and in blog posts. Own the why and the what of product communications.

Go-to-Market and Product Launches:

• Partner with cross-functional stakeholders including product, sales, CSMs, and marketing to plan and execute or localize go-to-market strategies for product launches in APAC.

Sales Enablement and Product Training:

• Partner with sales to formulate and execute sales strategy plans to drive growth for new and legacy products; equip our sales team with the tools and materials to position and sell strategically. Deliver world-class training and testing on new features, and retraining on legacy features.

Co-Marketing Activation:

• Create and facilitate co-marketing campaigns with relevant partners across the globe

Market Insights:

• Conduct and report on segment-focused market research.

What you have:

• 5-7+ years of experience in product marketing, technical marketing communications, or mobile marketing communications
• True native fluency in English with exemplary communications skills both written and verbal
• Excellent visual communications skills - take a technical concept and explain it clearly in just one image
• Strong familiarity with mobile apps and related marketing technologies
• Experience participating in dynamic product rollout processes
• Highly motivated, with a positive outlook and a can-do attitude 
• A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere.

Bonus Points

• Bachelor’s degree in Marketing, Business or Communications
• Hands-on experience working in a high-tech or start-up environment
• Experience in the mobile app marketing, enterprise digital marketing, SAAS or B2B space
• Organizational and project management experience
• A great sense of humor.