Data Scientist – Social Media & Metrics
Job Description:
We are looking for a Data Scientist with a strong focus on social media analytics and performance metrics to join our team. This role is ideal for someone who enjoys turning data into actionable insights and driving strategy through numbers.
Key Responsibilities
- Analyze social media performance across multiple platforms (e.g., engagement, reach, conversions)
- Build and track KPIs such as CTR, ROI, CAC, and retention metrics
- Develop dashboards and reports to support decision-making
- Identify trends, patterns, and growth opportunities through data analysis
- Work closely with marketing and content teams to optimize campaigns
- Provide data-driven recommendations to improve performance and strategy
Requirements
- Proven experience in Data Science, Data Analysis, or similar roles
- Strong understanding of social media metrics and digital performance KPIs
- Experience with tools such as Python, SQL, R, or similar
- Familiarity with data visualization tools (e.g., Tableau, Power BI, Looker)
- Experience working with large datasets and extracting insights
- Strong analytical thinking and problem-solving skills
Nice to Have
- Experience in digital marketing, iGaming, or performance marketing
- Knowledge of A/B testing and experimentation frameworks
- Experience working with APIs from social media platforms
What We're Looking For
- Data-driven mindset with strong attention to detail
- Ability to translate complex data into clear insights
- Strong communication and collaboration skills
Required Skills:
Data Support Analytical Thinking Driving A/B Testing Performance Metrics Collaboration Analysis Visualization Data Science Decision-Making Metrics Data Visualization Campaigns Attention To Detail R Analytics Tableau Digital Marketing Strategy Power BI Social Media Data Analysis Testing Marketing SQL Python Science Communication