Job Openings Designer-Ad & Conversion Team

About the job Designer-Ad & Conversion Team

We’re looking for an Ad & Conversion Designer to design and optimize our approach to online advertising. The Ad & Conversion Designer will work with a cross disciplinary team to translate marketing, brand and conversion goals into best in class user experiences that improve conversions. Candidates should be proficient in Figma, Adobe Creative Suite, UX best practices and should have a solid understanding of how the internet works (HTML, CSS, JS).

WHAT YOU’LL BE DOING:

  • Work in a collaborative, fast pace environment with multiple collaborators

  • Working with the creative team to evolve approach to Ads and landing pages

  • Scope and design landing pages and ads

  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

  • Assisting with content development

  • Creating wireframes, storyboards, sitemaps and screen flows

  • Developing personas and usage scenarios

  • Analyzing user feedback and activity, and iterating to enhance the user experience

  • Demonstrate a solid understanding of UX patterns and best practicesx`

  • Collaborate with front-end developers to ensure design intent is properly translated.

  • A/B test and continually measure the performance of CTAs

  • Design and usability QA

  • Liaise with Copywriters, Graphic Designers and Developers to ensure that tasks are completed on time

  • Collaborate with teams responsible for demand gen, web, blogging, email, social media, in order to optimize each conversion path

  • Optimize our marketing’s conversion paths

  • Own the design and strategy for business phone system sign up

  • Working with marketing and research teams to incorporate brand elements and relevant market research findings into website

  • Demonstrate a solid understanding of our user journey and recommend solutions to improve the experience and ultimately boost conversions

  • Make data-driven and create a design testing framework to make consistent improvements


Qualifications/Skills:

  • Strong graphic design skills

  • Layout skills

  • Analytical skills

  • Creativity

  • Deadline-oriented

  • Desktop publishing tools and graphic design software ideally Figma and CS Suite

  • Acute vision

  • Time-management skills

  • Communication skills

  • Handles rejection

Education and Experience Requirements:

  • Bachelor’s degree in graphic design, industrial design, or interior design, or equivalent experience

  • 3+ years of experience in graphic design


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