Senior Growth Marketing Manager (Lead Generation & Digital Marketing)

About the Role

We are seeking an experienced and results-driven Senior Growth Marketing Manager to lead our digital marketing and lead generation strategy. This role is responsible for driving qualified leads, increasing revenue opportunities, optimizing digital channels, and delivering measurable business growth.

You will own the end-to-end marketing function—from strategy through execution—with a strong focus on lead generation, conversion optimization, local SEO, paid advertising, website performance, and marketing automation.

This is an ideal opportunity for a commercially minded marketer who enjoys using data to make decisions, continuously optimizing campaigns, and directly contributing to business growth.

Key Responsibilities

Lead Generation & Growth Strategy

• Develop and execute comprehensive lead generation strategies that consistently deliver qualified leads and increase revenue.
• Own the marketing funnel, from awareness through conversion, continuously identifying opportunities to improve performance.
• Build and optimize multi-channel marketing campaigns focused on customer acquisition.
• Monitor marketing ROI and optimize budgets to maximize lead quality and cost efficiency.
• Identify new growth opportunities, markets, and acquisition channels.

Digital Marketing & Performance

• Manage and optimize Google Ads campaigns to improve lead quality and conversion rates.
• Develop and execute high-performing local SEO strategies.
• Create and optimize suburb-specific, location-based, and service-specific landing pages.
• Manage and continuously improve the company's WordPress website for SEO, speed, user experience, and conversions.
• Optimize Google Business Profiles to strengthen local search visibility.

Website & Conversion Optimization

• Improve website performance and conversion rates through ongoing testing and optimization.
• Implement landing page improvements, calls-to-action, and user journey enhancements.
• Analyze visitor behaviour and recommend improvements that increase enquiries and booked jobs.

Marketing Analytics & Reporting

• Track campaign performance using key marketing metrics and business KPIs.
• Prepare regular reports with actionable recommendations.
• Use data to identify trends, measure ROI, and continuously improve marketing effectiveness.

Automation & AI

• Implement marketing automation workflows to improve lead nurturing and operational efficiency.
• Utilize AI tools, including ChatGPT, to enhance content creation, campaign development, and productivity.
• Identify opportunities to automate repetitive marketing processes.

Market Expansion

• Research competitors and identify opportunities for market growth.
• Support expansion into new geographic locations and service areas.
• Recommend new marketing initiatives based on industry trends and customer insights.

Collaboration

• Work closely with business leaders to align marketing strategies with overall business objectives.
• Collaborate with internal stakeholders to ensure marketing initiatives support sales growth and customer acquisition.

Qualifications

• Minimum of 5+ years' experience in digital marketing, growth marketing, or performance marketing.
• Proven track record of generating qualified leads and delivering measurable business growth.
• Strong experience managing Google Ads, Local SEO, and conversion-focused digital marketing campaigns.
• Advanced knowledge of WordPress, landing page optimization, and website management.
• Experience with Google Analytics, Google Search Console, Google Business Profile, and SEO tools.
• Strong understanding of conversion rate optimization (CRO), customer acquisition, and marketing funnels.
• Experience with marketing automation platforms and CRM systems.
• Highly analytical with excellent reporting and data interpretation skills.
• Experience utilizing AI tools such as ChatGPT to improve marketing efficiency.
• Excellent written and verbal English communication skills.
• Able to work independently, manage multiple priorities, and take ownership of marketing outcomes.

Highly Preferred

• Experience marketing for Australian businesses.
• Experience working with trade, construction, home services, landscaping, plumbing, electrical, roofing, arborist, pest control, or similar service-based industries.
• Experience managing lead generation campaigns with monthly revenue or lead generation targets.
• Experience with CRM platforms and lead tracking systems.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Qualified leads generated
• Cost per lead (CPL)
• Website conversion rate
• Organic search growth
• Google Ads performance and ROI
• Quote requests generated
• Booked jobs and revenue influenced
• Local search rankings
• Marketing campaign ROI