Marketing Specialist (LinkedIn Outreach)

Job Title: Marketing Specialist (Night Shift | Remote)
Work Schedule: Full-Time 40 hours/week
Work Arrangement: Remote / Work-from-Home
Shift: Night Shift (Aligned with U.S. Business Hours)

About the Role:
We are seeking a proactive and detail-oriented Marketing Specialist to support our U.S. based outreach efforts. This remote role is ideal for someone with a can-do attitude, a pleasing personality, and a passion for building meaningful professional relationships. You will play a key role in executing LinkedIn outreach campaigns, targeting Founders, HNWIs, and Family Offices, while collaborating with international marketing and sales teams.

Key Responsibilities:

• Conduct targeted outreach via LinkedIn with customized messaging sequences for Founders, HNWIs, and Family Offices
• Manage and optimize LinkedIn Sales Navigator and CRM tools to track leads and engagement
• Personalize connection requests and follow-ups to increase conversion rates
• Monitor conversations, respond to basic inquiries, and coordinate meetings with senior consultants
• Collaborate with U.S.-based teams to improve outreach messaging and targeting
• Analyze performance metrics weekly and recommend strategy adjustments
• Stay up-to-date on Act 60, relocation trends, and HNWI market behavior

Qualifications:

• Bachelors degree in Communications, Business, or a related field (required)
• Minimum 12 years of experience in LinkedIn B2B outreach or lead generation (preferably U.S. market)
• Excellent written and verbal communication skills a must
• Strong customer service orientation with a professional and friendly approach
• Familiarity with LinkedIn Sales Navigator, HubSpot, GoHighLevel, or similar CRM tools
• Strong attention to detail and ability to follow standard operating procedures (SOPs)
• Results-driven with the ability to meet goals and deadlines
• Reliable internet connection and a quiet home workspace
• Willingness to work night shifts and be available for U.S. business hour check-ins