Media Buyer (Freelance)

Role Overview

Advertising Media Buyer to plan, negotiate, purchase, and optimise media placements across various channels. Must have strong analytical skills, a deep understanding of media landscapes, and the ability to maximise campaign performance and ROI.
Strategic and detail-oriented.

Key Responsibilities

Media Planning & Strategy

• Develop and execute media buying strategies aligned with campaign objectives
• Identify target audiences and recommend appropriate media channels (digital, TV, radio, print, outdoor)
• Collaborate with internal teams (creative, strategy, account management) to align messaging and placements

Media Buying & Negotiation

• Negotiate rates, placements, and added value with media vendors and publishers
• Purchase media space across platforms including programmatic, social, search, and traditional channels
• Maintain strong relationships with media owners and agencies

Campaign Execution & Optimisation

• Monitor live campaigns and optimise performance based on KPIs (CPC, CPM, CPA, ROI)
• Adjust budgets and placements in real-time to improve effectiveness
• Ensure campaigns are delivered on time and within budget

Data Analysis & Reporting

• Analyse campaign performance using analytics tools and dashboards
• Generate post-campaign reports with insights and recommendations
• Track market trends, audience behaviours, and competitor activity

Budget Management

• Manage and allocate media budgets effectively
• Track spend and reconcile invoices with vendors
• Ensure cost efficiency and value delivery

Required Skills & Experience

• Proven experience as a Media Buyer or similar role in advertising/marketing
• Strong understanding of digital platforms (Google Ads, Meta Ads, programmatic buying)
• Familiarity with traditional media buying (TV, radio, print, OOH)
• Excellent negotiation and communication skills
• Analytical mindset with proficiency in Excel and reporting tools
• Ability to manage multiple campaigns and deadlines simultaneously

Preferred Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Experience with media planning tools and ad tech platforms
• Knowledge of audience measurement tools (e.g., Nielsen, Comscore)
• Certifications in Google Ads, Meta Blueprint, or similar

Key Competencies

• Strategic thinking
• Attention to detail
• Commercial acumen
• Problem-solving
• Adaptability in a fast-paced environment

Performance Metrics (KPIs)

• Return on ad spend (ROAS)
• Cost efficiency (CPC, CPM, CPA)
• Campaign delivery accuracy
• Negotiated value and savings
• Campaign performance vs. objectives

Work Environment

• Office based
• Fast-paced, deadline-driven environment
• Collaboration across multiple teams and stakeholders