Job Openings Writer

About the job Writer

The writer will be responsible for the production of editorial and PR content within Ogilvy Public Relations South Africa. He/She needs to be innovative and live up to the challenges of a demanding yet rewarding media relations portfolio.

Main Job Tasks and Responsibilities

  • Working closely with the Editorial Director, Business Unit Direction and client service teams he/she will be required to develop and identify media opportunities, story angles, editorial content, PR media releases, features, opinion articles and surveys/advertorials as well as internal and external communications for clients;
  • In-depth knowledge of the media landscape with the ability to specify the role of each medium (media) – why it has been chosen and what it will do for any campaign;
  • Setting overall communication objectives, by medium i.e. reach and frequency targets;
  • Assist in developing content strategies that gives the direction in terms of content and timings;
  • Develop and implement a media interaction programmes for clients;
  • Where necessary, work with the MD to develop media strategies;
  • Constantly up-to-date with the news
  • Develop and maintain strong media relationships with media outlets

Skills Required

  • Develop media opportunities for clients;
  • Ability to work up usable news angles appropriate to client objectives and media audiences
  • Excellent editorial and creative writing skills
  • Sound skills in Microsoft Office Suite;
  • Good analysis and interpretation skills;
  • Ability to work with speed under pressure – accurately;
  • Attention to detail
  • Responsible and reliable

Knowledge required

  • Media environment;
  • Knowledge and understanding of Consumer client’s business
  • Productive, (must be a self starter, be able to work alone)
  • Interrogation of target markets and understanding the consumer
  • Fully proficient on local media trends and international trends
  • Flexible
  • Proactive