About the job Senior Designer
Superunion is a next-generation brand agency, built on a spirit of creative optimism.
We use upstream creativity to build brands that unite people and organisations.
Superunion is our goal as well as our name. Our purpose is to create powerful connections that unite organisations and people.
We want our clients and their brands to build great, mutually beneficial relationships with their customers, various stakeholders and society at large. While it’s a big goal, we believe it gives them a much bigger chance of long-term success. That’s why we call it Superunion.
People get in touch with us for all kinds of reasons: when their organisation needs to find new opportunities to grow; to find better pathways to brand engagement; when a new vision or project needs definition; to develop new brand experiences; when packaging needs a redesign; for strategic thinking, for creativity and for innovation.
· You’ll be conceptualising ideas for medium and large jobs. These could include anything from a print campaign to a full through-the-line campaign. In other words, you should have the ability to come up with ‘big ideas’ that can be expressed through a number of mediums, and not just one-off executions.
· More specifically, you need to be able to tell the difference between an idea and an execution – an idea being the bigger picture thought, and an execution, a way (perhaps one of many) of bringing that idea to life.
· You also need a basic understanding of the digital medium, i.e. banners, websites, apps, etc.
· You should have the ability to assess ideas both strategically and creatively.
Agency people and processes:
· At this level you should be completely familiar with all the different departments in the agency, as well as the five basic processes for coming up with and producing great work: briefing, brainstorming, reviewing, presenting and production.
The briefing process:
· In particular, make sure you have been properly briefed by insisting on a Kickstart. And always insist on a Brand Proposition, i.e. what is the ONE simple thing the ideas you are coming up with need to say, for example: ‘this is a fast car’.
The production process:
· In particular, from a print point of view:
o you should have a fair knowledge of DTP and retouching
o you should know how to work with the art buying department
o and you should know how to brief and work with suppliers such as illustrators, typographers and photographers.
· At this point, you should be pretty familiar with illustrators, typographers, photographers, etc.
· Have a collection of great design, art direction, photography, animation and anything else that will help you be a better designer.
Education and Experience
· Portfolio of completed design projects
· Hands-on experience with image editing software, like Photoshop and Adobe Illustrator
· Proficient in design software (Adobe Illustrator, InDesign, Photoshop and Keynote).
· Strong aesthetic skills with the ability to combine various colors, fonts and layouts
· Attention to visual details
· Ability to meet deadlines and collaborate with a team
· BSc degree in Design, Visual Arts or relevant field
· Be interested: Immerse yourself in awards annuals and see what great work is out there.
· Be helpful: In general, you need to actively seek out areas you can help with.
· Show a keenness to learn: You need to be responsible for learning and up-skilling yourself as a designer.
· Deadlines: You need to be able to meet deadlines and deliver on the briefs given to you, with less hand-holding by a CD.
· Proactive work: You should be doing this and it should hopefully start winning you some awards.
· Presenting work: You should be able to present work in meetings if necessary.
· Clients: You should be fostering relationships with your clients.
· Mentoring: If you’re interested in creative leadership, you should be starting to mentor the younger Creatives – help them to come up with ideas, craft their work, teach them about how things work, take them along on shoots, etc