Senior Brand Strategist

Senior Strategist

A senior role within the strategy team who takes the lead in developing brand strategies that tackle clients business issues.

Strategy:

• Develop and communicate innovative and effective branding strategies and concepts including but not limited to positioning, messaging, naming, portfolio strategy and employee engagement.
• Champion of our brand philosophy and ideas within the agency and to clients

Creativity

• Master the art of writing a single-minded and ideas-led creative brief.
• Ensure regular constructive feedback to creative teams where appropriate to ensure work is on brief

Relationships

• Develop and maintain long term client relationships and be responsible for bigger key clients
• Ensure regular upward communication takes place to line manager and exec director to share work and get feedback
• Develop strong working partnerships with project and pitch teams including Client Services, Creative and New Business

Management:

• Support Directors with team management as and when required
• Help mentor junior members of the strategy team

Thought Leadership

• Drive the continued improvement of strategic brand solutions within Superunion
• Work with the team to establish best practice new ways of working and develop new tools and methodologies
• Stay abreast of latest published thinking on branding, market based trends, brand successes, failures and industry business activity (mergers, acquisitions, opportunities)
• Support Superunion marketing efforts by writing actively for the blog, WPP Atticus, white papers and articles

Skills

• Excellent understanding of all branding deliverables and associated disciplines such as positioning, architecture, messaging, segmentation, research, engagement and interaction
• Ability to develop influential and effective relationships (internally and externally) across a global network and client base
• Able to independently manage larger projects and sell big ideas by inspiring a senior client group
• Commercially astute, with the ability to identify revenue opportunities and risks whilst working on projects
• Able to identify connections between projects, trends, emerging issues and basis for prospecting
• Able to craft and deliver client presentations and facilitate workshops at a senior or board level
• Excellent communication skills, both written and verbal

Experience:

• Demonstrable experience of leading corporate and FMCG/consumer brand projects
• Previous experience in similar role, client or agency or client side marketing
• Educated to degree level or equivalent

About us

Superunion is a brand new agency with 200 years of experience. Launched in January 2018, Superunion was formed from five world-class businesses as an agency specifically designed to meet the diverse needs of clients today.

We are a union of 750 people in 23 offices and 18 countries. Our skills, experience and backgrounds are diverse, but were all united by our passion to deliver the very best work for our clients every day.

Were a next-generation brand agency built on a spirit of creative optimism. We are a truly global brand agency with an unusual combination of high-level business understanding, wide-ranging capabilities and a deeply held optimism about the power of creativity to improve the future of people and organisations.