Job Openings Group Account Director - PR

About the job Group Account Director - PR

A group account director should be an experienced, broadly capable project and account manager who handles a wide range of assignments, projects and/or clients with a high degree of success and independence. She/he has strong client relationships and is considered a potential company leader.

A group account director has demonstrated high-level professional knowledge and skills. She/he is able to manage a piece of a large account or a few smaller ones, with little top cover from her/his business director, director and/or managing director, as well as the staff assigned to the business. She/he should have strong project management, budgeting, counselling, programme, people management and business development skills with increased emphasis and demonstrated success in building business and people. She/he has the confidence and support of client contacts and strong relationships with the client organisation. A group account director demonstrates the ability and wherewithal to deliver on our vision, performance requirements and growth projections. A group account director has strong relationships with and the confidence of the client.

Account management:

  • Monitors account teams standards and deadlines
  • Proposals and strategies to be developed and e-mailed prior to presentation to client
  • Makes contact with each client at least once a day
  • Billings and all required documentation such as PO numbers and supplier invoices are completed according to the finance department’s deadlines
  • Completes billings and updates the billing sheet each month according to the finance department’s deadline
  • Meets budget targets and tracks financial progress against each client every month
  • Cost estimates to be managed through the right processes to ensure accurate mark ups and implementation only to commence once approved and PO received
  • Tracks billed hours vs retainer /project income on a regular basis
  • One on one team sessions to be held regularly
  • Quarterly client health reports to be completed according to set deadlines
  • Compiles completed timesheets in the first week of every month
  • New business participation should include the following from the AD;

- Research

- Attendance at brainstorm sessions

- Assistance with preparation and development

- Attendance at the presentation

• Monitors relevant news sources on a daily basis


  • One on one media breakfast or lunch to be held on a regular basis
  • Top level media motivations to be drafted 24 hours prior the deadline
  • Only AD’s and GAD’s to brief external writers, with a comprehensive written brief with 48 hour turnaround time unless client specifically requested otherwise
  • Media lobbying and securing additional coverage according to client’s KPI
  • Attendance at all client / media interactions and a media profile to be developed and sent to client 48 hours prior to the meeting
  • Assist and alert client to any potential crisis or negative publicity

Projects and events:

• Pre events

- Ensure that a thorough and comprehensive proposal or plan has been developed which meets clients brief

- Management of budget and the teams throughout the duration of the event

- Sign off of the proposal and budget before implementation

- Management of 50% up front payment prior to implementation

• The event

- Management of client expectations at the event

- Overall management of suppliers and OPR team members

- Ensure all deadlines are managed and adhered to

- Management of payments for suppliers two days prior to the event

• Post the event

- AD to invoice all outstanding monies 48 hours after the event

- Management of reports and reviews from the event

- Thank you e-mailer to the media post the event

Professional skills:

  • Understands business trends in the industries to which he/she consults.
  • Responsible for overall development of strategies and programmes based on team input.
  • Directs development of range of materials developed by account team including client memos, press releases, speeches, articles, brochures, presentation and collateral materials.
  • Efficiently and effectively plans and manages large-scale events.
  • Develops and guides media relations strategy.
  • Applies specialised industry expertise to client work.
  • Has established a circle of industry editorial, investment community, professional and/or third-party group contacts.
  • Has strong presentation skills and demonstrated ability to play a leadership role in a wide range of presentation settings.
  • Anticipates and develops solutions to client needs and problems.
  • Provides strong leadership in building effective, productive account teams.