Senior Strategist

Go Advertising is looking for a Senior Strategist, Responsible for providing inspiration from grounded consumer insight, that will give way to ideas that accelerate brand success across a variety of clients. Acting as key brand consultant to clients in terms of classical brand architecture & brand positioning work as well as developing overarching communication plans.

Key Tasks and Responsibilities:

• Define and understand the core target audience, in terms of demographics, psychographics, behaviour and attitudinal mindsets
• Develop and apply insight to shape brand development and product platform ideation
• Construct brand idea, architecture, positioning and value propositions
• Provide clear, compelling creative direction through succinct creative brief writing, including developing messaging hierarchy
• Stay current and connected to popular culture in order to identify and predict relevant trends
• Be available as a strategic sounding board in working end-to-end across disciplines, ie Creative, Digital, Media, Retail to develop excellent integrated brand activity that drives brand growth for our Clients
• Manage and develop Junior Strategists/ Interns, including performance tracking and building of individual development plans

Education and Experience

• Degree preferable
• 8 years + experience as Agency and/or FMCG Consumer Planner, including team management experience
• Extensive knowledge of communications planning, brand growth strategies, consumer insight development and shopper marketing

Successful applicants will:

• Be Research savvy - understand how to apply qualitative and quantitative learning
• Be cultural voyeurs - know how to tap into pop culture, scope relevant trends
• Possess strong critical thinking skills - analytical, creative and lateral
• Be curious and questioning of consumer behaviour
• Can tell and sell a story with strong presentation and writing skills
• Be comfortable working independently as well as collaboratively as part of a team