Job Openings Senior Strategist

About the job Senior Strategist

Senior Strategist                                 

 

 

A senior role within the strategy team who takes the lead in developing brand strategies that tackle clients’ business issues.

 

Strategy:

·         Develop and communicate innovative and effective branding strategies and concepts including but not limited to brand positioning, product and service naming, brand architecture and employee engagement.

·         Champion of our brand philosophy and ideas within the agency and to clients

 

Creativity

·         Master the art of writing a single-minded and ideas-led creative brief. 

·         Ensure regular constructive feedback to creative teams where appropriate to ensure work is on brief

 

Relationships

·         Develop and maintain long-term client relationships and be responsible for bigger key clients

·         Ensure regular upward communication takes place to line manager and exec director to share work and get feedback

·         Develop strong working partnerships with project and pitch teams including Client Services, Creative and New Business

Management:

·         Support Directors with team management as and when required

·         Help mentor/guide junior members of the agency team, as well as freelancers

 

Thought Leadership

·         Drive the continued improvement of strategic brand solutions within Superunion

·         Work with the team to establish best practice new ways of working and develop new tools and methodologies

·         Stay abreast of latest published thinking on branding, market based trends, brand successes, failures and industry business activity (mergers, acquisitions, opportunities)

 

Skills

·         Excellent understanding of all branding deliverables and associated disciplines such as brand positioning, brand architecture, product and service naming, messaging, segmentation, research

·         Ability to develop influential and effective relationships (internally and externally) across the team and client base

·         Able to independently manage larger projects and sell ‘big ideas’ by inspiring a senior client group

·         Commercially astute, with the ability to identify revenue opportunities and risks whilst working on projects

·         Able to identify connections between projects, trends, emerging issues and basis for prospecting

·         Able to craft and deliver client presentations and facilitate workshops at a senior or board level

·         Excellent communication skills, both written and verbal

 

 

 

Experience:

·         Demonstrable experience of leading corporate and FMCG/consumer brand projects

·         Previous experience in similar role, client or agency or client side marketing

·         Educated to degree level or equivalent