About the job Senior Paid Search Campaign Manager
Join A Local Team With A Global Footprint
Ogilvy Social.Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
We are looking for a:
Senior Paid Search Campaign Manager
The PPC / Paid Search Manager is responsible for implementing PPC, Shopping, PMax ect. media strategies for clients. He/she can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. The candidate should have a minimum of 5 years' experience in this industry.
- Platform Mastery: Proficiency in creating, managing, the various campaign types and optimizing paid search campaigns using platforms such as Google Ads and Bing Ads and SA360 is a bonus. This includes keyword research, ad creation, bid management, and ongoing campaign optimization.
- Keyword Strategy Development: The ability to create and execute effective keyword strategies tailored to client objectives, including comprehensive keyword research, selection, and implementation.
- Ad Copy Creation: Proficiency in crafting compelling ad copy that drives user engagement and conversions on search engine platforms.
- Analytics and Reporting: Skill in utilizing analytics tools and platforms to track campaign performance, measure KPIs, and produce insights-driven reports for clients. Knowledge of tools like Google Analytics is essential. Experience with Google Tag Manager, Google Merchant Centre is also a bonus!
- A/B Testing and Experimentation: Experience in conducting A/B testing and other optimization techniques to improve campaign performance and drive better results.
- Quality Score Improvement: Knowledge of techniques to improve Quality Scores, such as optimizing landing pages, ad relevance, and click-through rates.
- Experience with e-commerce and or lead generation.
- Effective Communication: Strong communication skills to liaise with clients and internal stakeholders, conveying complex technical information in a clear and understandable manner.
- Problem Solving: The ability to identify and address issues in real-time, make data-driven decisions, and adapt campaign strategies as necessary.
- Time Management: Exceptional time management skills to handle multiple client accounts and meet deadlines effectively.
- Client Relationship Management: Building and maintaining positive client relationships by providing exceptional service, understanding their business needs, and delivering on expectations.
- Team Collaboration: A collaborative attitude and the ability to work with cross-functional teams, including content creators, designers, and developers.
- Initiative: Proactive approach to identifying opportunities for campaign improvements and implementing changes.
- Data-Driven Optimization: Continuously seeking opportunities for data-driven campaign optimization, including A/B testing, personalization, and behavioural triggers.
- Stay Current: A strong commitment to staying up to date with industry trends, search engine algorithms, and best practices. The candidate should take the initiative to learn about the latest developments and apply them to client campaigns.
- Adaptability: A willingness to adapt to changes and challenges in the fast-paced world of digital advertising. Being proactive in finding innovative solutions to emerging issues is essential.
- In addition to the skills and qualities listed above, a Campaign Manager should have a track record of successful campaign management. They should be able to showcase their ability to drive results, provide actionable insights, and align campaigns with client objectives.
- Exciting full-time role in a rapidly growing and trendsetting agency.
- Work with a diverse global client portfolio, unleashing your creativity and making a lasting impact.
- Attractive package and benefits, recognizing and rewarding your talent and hard work.
- Continuous training, career conversations, and opportunities for professional growth.
- Embrace work-life balance with our hybrid work policy.
- Be part of a dynamic and inspiring work environment that motivates and supports your creative vision.