About the job Senior Programmatic Campaign Manager
Join A Local Team With A Global Footprint
Ogilvy Social.Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
We are looking for a:
Senior Programmatic Campaign Manager
The Programmatic Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up. The candidate should have a minimum of 5 years' experience in this industry.
- Ad Tech Proficiency: Mastery of programmatic advertising technologies, such as DSPs,DMPs & Ad-Servers, and the ability to navigate and utilize various platforms to manage programmatic campaigns. (Our tool of choice is the Google Marketing Suite)
- Data Management: Skills in data management, segmentation, and audience targeting, including the use of first-party and third-party data to optimize programmatic campaigns.
- Real-time Bidding (RTB): Expertise in real-time bidding processes, optimization strategies, and understanding how to make data-driven bidding decisions.
- Ad Creative Knowledge: Understanding the role of creative assets in programmatic advertising, including the ability to work with designers and ad creatives to ensure the development of engaging and effective ad content.
- Ad Fraud Prevention: Knowledge of ad fraud detection and prevention techniques to ensure campaign integrity and budget efficiency.
- Analytics and Reporting: Proficiency in using analytics and reporting tools to track and measure campaign performance. Ability to provide insights-driven reports to clients.
- Effective Communication: Strong communication skills for effective collaboration with clients, team members, and external partners. Ability to explain technical concepts to non-technical stakeholders.
- Problem Solving: The ability to identify and address issues in real-time, make data-driven decisions, and adapt programmatic campaign strategies as necessary.
- Client Relationship Management: Building and maintaining positive client relationships by providing exceptional service, understanding their business needs, and delivering on expectations.
- Team Collaboration: A collaborative attitude and the ability to work with cross-functional teams, including creative teams, data analysts, and account managers.
- Initiative: Proactive approach to identifying opportunities for campaign improvements and implementing changes.
- Data-Driven Optimization: Continuously seeking opportunities for data-driven campaign optimization, including A/B testing, personalization, and behavioural triggers.
- Stay Current: A strong commitment to staying up to date with industry trends, search engine algorithms, and best practices. The candidate should take the initiative to learn about the latest developments and apply them to client campaigns.
- Adaptability: A willingness to adapt to changes and challenges in the fast-paced world of digital advertising. Being proactive in finding innovative solutions to emerging issues is essential.
- In addition to the skills and qualities listed above, a Campaign Manager should have a track record of successful campaign management. They should be able to showcase their ability to drive results, provide actionable insights, and align campaigns with client objectives.
- Exciting full-time role in a rapidly growing and trendsetting agency.
- Work with a diverse global client portfolio, unleashing your creativity and making a lasting impact.
- Attractive package and benefits, recognizing and rewarding your talent and hard work.
- Continuous training, career conversations, and opportunities for professional growth.
- Embrace work-life balance with our hybrid work policy.
- Be part of a dynamic and inspiring work environment that motivates and supports your creative vision.