About the job Social and Contextual Intelligence Analyst
Social.Lab is where creative excellence meets digital performances
We're a modern creative agency in every sense with a culture of curiosity, exploration and growth. We want to do more, to push harder for greatness. We're eager to redefine the boundaries of what advertising can be and how brands can reach new audiences, as technology reshapes our industry. Our growth plan is driven by offering our expertise to both local and international clients through a multi-market footprint.
All disciplines work together in our bright, open-plan office, with a friendly culture and creatively permissive environment. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.
We are looking for a:
Social and Contextual Intelligence Analyst
We are seeking a passionate, talented, and creative Social and Contextual Intelligence Analyst to join our Marketing Sciences team.
You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behaviour, trends, and market dynamics.
- Data Analysis and Interpretation:
- Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
- Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.
- Contextual Intelligence:
- Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
- Identify contextual factors that impact consumer behaviour and tailor insights accordingly.
- Data Storytelling:
- Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
- Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
- Strategic Insights:
- Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
- Present findings to clients in a clear and impactful manner, guiding them toward effective decision-making.
- Trend Analysis:
- Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
- Client Collaboration:
- Work closely with clients to understand their business objectives, challenges, and target audiences.
- Serve as a subject matter expert, providing insights that contribute to client success.
- Cross-functional Collaboration:
- Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.
A bit about you:
- Passion, curiosity, creativity and resilience to work in a world leading creative business.
- Proficiency in data analysis tools and languages,
- Proficiency with social media platforms, trends, and analytics tools (e.g., social listening tools, Google Analytics, Brandwatch, Synthesio, Audiense, GWI, SEMrush or equivalents
- Familiarity with Network analysis tools eg Grapext or Gephi
- Familiarity with data analysis tools such as Python, R, SQL, or similar.
- Bachelors or masters degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences. Or on the job learning equivalent.
- Exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
- Experience creating rich data visualizations that support the narrative.
- Strong understanding of statistical analysis and research methodologies.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Detail-oriented with a keen eye for accuracy in data interpretation.
In this role, you will play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviours. Your expertise in contextual intelligence and data storytelling will drive the success of our team and provide valuable competitive advantages to our clients.
If you are a data-driven, analytical thinker with a passion for marketing, we encourage you to apply for this exciting opportunity. We offer a competitive salary, benefits, and a dynamic work environment that values creativity, collaboration, and innovation.