Senior Cultural Strategist

Join A Local Team With A Global Footprint

Ogilvy Social.Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

Cultural Strategist

It has become imperative for brands to keep up with the speed of culture - and use culture as a shortcut to create connection & relevancy. 

But 'culture' is an incredibly broad, multi-layered term. To succeed in a culture-first way, a brand must understand & navigate the cultural context surrounding us. This is achieved through active tracking and assessment of culture as it plays out in real time. 

We are looking for a Cultural Strategist - someone who loves identifying cultural trends & insights (data backed) that can be used as fuel for building potent strategies for our clients and in pitches. 

The Cultural Strategist will typically work with other Strategic Planners and the relevant agency teams (Creative, Media. Accounts etc) from across our global Ogilvy network. 

This is an entirely new role - one that we are tremendously excited about!

Responsibilities

Our aim is to build a bridge between Data & Intelligence and our Planning teams leveraging the tools we have at our disposal (Synthesio, Trends Tracker, Qloo etc.) as well as introducing new analytical skills to create actionable cultural insights that elevate our strategy outputs and result in richer, more creative & ultimately effective work.

The Cultural Strategist will have access to our current data & intelligence stack to uncover valuable cultural insights to fully benefit our strategy teams.

The key responsibilities are:

• Identifying data-validated culture insights from what consumers are saying, sharing, and searching.
• Methodology design: building the best approaches for tracking culture for different projects.
• Active tracking & monitoring insights and trends as it play out in culture using various data & intelligence tools.
• Assessing identified trends & narrowing them down into relevant actionable insights.
• Developing suitable stimulus for planning teams to action, and potentially working directly with creative to sharpen work.
• Always on culture tracking for ongoing projects.
• Support new business projects with actionable insights.
• Staying on top of relevant research (studies, papers, opinion leaders) in the space.
• Development of culture-first strategies using data and technology in line with clients objectives.
• Structure and present recommendations to senior client leadership for approval.
• Partner with creative, strategy, technology, analytics and account management to ensure work is appropriately positioned for long-term success.

Qualifications and Experience

The ideal candidate would have the following background:

• 8 - 10 years relevant experience.
• Planning and/or data analytical background.
• Experience in uncovering cultural insights & identifying trends.
• Strong research skills - understand how to apply qualitative and quantitative learning.
• Experience in Social listening, Social data analytics, Digital analytics, or equivalent.
• Expert in understanding of social media and established understanding of the wider digital communications landscape.
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
• Excellent presentation-building and delivering skills.
• Passion for, and knowledge of, digital marketing, technology, social platforms, mobile marketing, emerging media and the internet as a whole.
• Very good level of English (fluent is a +).
• Knowledge of social listening and data capturing tools such as Synthesio, Sprinklr, Unmetric, Profiler, Page Karma, etc is a plus.

About you

• Culture vulture.
• Extremely socially/digitally minded.
• Chronically online.
• Insatiable curiosity (forever consuming expert reports, and opinion leaders POVs).
• Constantly looking to find the latest opinion or taste leaders, looking at their predictions (and following them closely on their social/digital channels).
• Forward-thinking / looking (always wondering what's coming next. E.g. social web 3.0).
• Strong at packaging findings / insights from even complex topics.
• Strong presenter.
• Building data-backed narratives.
• Good for building a narrative, and finding substantiating proof / data to back this up.
• Talented in dissecting issues, or reframing problems into easy-to-digest forms.
• Great at figuring out alternative solutions when the perfect solution doesn't yet exist (esp when it comes to finding solutions to post-rationalise recommendations).

Offer

• Full-time job within a growing and trendsetting agency.
• Global client portfolio.
• Attractive package and benefits.
• Continuous training. Career conversation and growing opportunities.
• Hybrid work policy.