Channel Specialist (Unbranded)

Job Title: Specialist Unbranded Channel

Location: Midrand

Contract duration: 6 months

Role Purpose

• Drive revenue and customer growth through the usage of companies Products and
• Services across the unbranded channels within a geographical area.
• Manage and maintain the relationship with respective trade and channel partners, the internal organisation, and suppliers.

Key Responsibilities

• Manage unbranded channel stores (including national chains, wholesalers, alternative distributors, informal stores) within a specific region.
• Act as first-line escalation point for trade partners and customer queries.
• Oversee field marketing agencies to ensure operational compliance and excellence, including retail pricing, stock availability, updated campaigns, and branding.
• Achieve sales and customer service targets aligned with the regional unbranded channel strategy.
• Identify partnerships and collaborations to drive sales through increased product and brand awareness.
• Implement the distribution strategy across unbranded channels.
• Establish and maintain strong relationships with informal traders and spaza operators to gain insights into evolving consumer behaviours and trends.
• Roll out and monitor new products, services, and campaigns to ensure successful market adoption.
• Track, measure, and report on key activities, learnings, and opportunities for improvement.
• Create and execute monthly call cycles for store visits and partner meetings.
• Drive customer acquisition, retention, and improved customer experience through relationship management with trade partners.
• Monitor competitor activity and close performance gaps by developing competitor response plans.
• Deliver knowledge transfer to store staff on campaigns, processes, and promotions.
• Ensure recovery plans are in place for underperforming areas.
• Provide insights and recommendations to enhance customer satisfaction (NPS) and partner experience.
• Support people transformation initiatives with third-party providers.
• Analyse and resolve regional customer issues in a timely manner.

Core Competencies, Knowledge & Experience

• Sales Planning & Execution
• Sales & Distribution Management
• Channel Marketing
• Performance Reporting & Analytics
• Stakeholder & Business Relationship Management
• Strategic Partnership Management
• Negotiation Skills

Qualifications & Experience

• Matric / Grade 12 (essential)
• 3-year Diploma/Degree in Marketing, Sales, Business, or equivalent (NQF 6 or higher)
• 35 years relevant experience in sales, marketing, or small business development (essential)
• Retail or business experience with exposure to project implementation, performance management, and stakeholder engagement (advantageous)
• Work experience in the telecommunications industry (advantageous)
• Valid Drivers License & Own Vehicle (essential)

Key Performance Indicators (KPIs)

• Achievement of unbranded channel targets (revenue, customer connections, market share, NPS)
• Successful execution of channel promotions and campaigns
• Effective relationship management with trade partners across unbranded channels