Lead, SEO & Digital Marketing

Purpose of the job

• Develop and implement strategies to promote Orange products and services.
• Help Orange improve its online visibility, increase organic traffic, and implement effective digital marketing strategies
• Generate leads, increase online sales, and help achieve marketing goals.

Duties and responsibilities

• Managing the digital marketing calendar
• Creating digital marketing reports
• Tracking digital marketing performance
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Optimizing landing pages for SEO
• Work with editorial and marketing teams to drive SEO in content creation and content optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO
• Collaborate with cross-functional teams, including marketing managers, designers, content creators, and developers, to execute digital marketing strategies and campaigns

Job specifications

Education

• University degree in Business background with a bachelors degree in marketing or business

Experience

• 1-2 years of experience in SEO and Digital Marketing.
• Solid experience with digital marketing channels, including SEO, PPC, social media, and email marketing

• Solid experience with analytics tools (e.g, Google Analytics, Google search console, SEMrush, Looker Studio)
• Knowledge of ranking factors and search engine algorithms
• Knowledge of HTML, CSS, and JavaScript development
• Up-to-date with the latest trends and best practices in SEO

Skills and abilities

• Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
• Expertise in social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
• Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.

• Good organizational and time-management skills
• Very good English both spoken and written.