Sales Coordinator

ABOUT THE ROLE:

A Sales Coordinator is responsible for identifying potential clients, initiating contact, and scheduling appointments for the sales team. This role focuses on outbound prospecting, nurturing leads, and ensuring a steady pipeline of qualified opportunities. 

The Sales Coordinator will work closely with the sales team to optimize conversion rates and support overall business growth

KEY RESPONSIBILITIES:

• Lead Generation: Conduct research to identify potential clients through various channels, including cold calling, email campaigns, social media outreach, and industry databases.
• Outbound Prospecting: Initiate contact with potential clients through phone calls, emails, and other communication methods to introduce the company's services and generate interest.
• Appointment Setting: Qualify leads and schedule meetings or calls for the sales team, ensuring that prospects meet predefined criteria for engagement.
• CRM Management: Maintain accurate and up-to-date records of leads, contacts, and interactions in the CRM system, ensuring seamless follow-ups and tracking.
• Follow-Up: Engage with prospects through consistent follow-ups, addressing inquiries and providing relevant information to move them through the sales funnel.
• Collaboration: Work closely with the sales and marketing teams to refine outreach strategies, improve messaging, and enhance lead conversion rates.
• Performance Tracking: Monitor key metrics such as call volume, appointment conversion rates, and lead quality, providing regular reports to the sales team.
• Market Research: Stay updated on industry trends, competitor activities, and market demands to refine lead generation strategies.
• Process Improvement: Continuously evaluate and improve outreach techniques, scripts, and workflows to enhance efficiency and effectiveness.
• Miscellaneous Administrative Support: Assist with data entry, reporting, and other administrative tasks as required.

SKILLS AND QUALIFICATIONS:

Educational background required / desired:

• Any related field.
• Or equivalent work experience

Work experience required / desired:

• Sales Coordinator

Sales/Customer Service Representative

• Tier 2 or SME role

Years of experience required / desired:

• 3 to 5 years

Communications skills required / desired:

• 9/10

MS Office applications proficiency required / desired:

• Good

CRM Proficiency: Salesforce

• Excellent

Other Qualifications:

• 3 to 5 years of proven experience in sales coordination, sales support or similar role –
• Experience as an SME or Level 2 Support is a plus.
• Experience working with Tier 1 employers or large captives – Telco, Energy or Finance
• Strong organizational and time management skills, with the ability to prioritise tasks and meet deadlines.
• Excellent communication skills, both verbal and written, with the ability to interact professionally with internal and external stakeholders.
• Proficiency in using CRM systems, Microsoft Office Suite (Excel, Word, PowerPoint), and other sales-related software and tools.
• Attention to detail and accuracy in data entry, report generation, and documentation.
• Customer-focused attitude with a commitment to delivering exceptional service.
• Ability to work independently as well as collaboratively in a team environment.
• Flexibility to adapt to changing priorities and handle multiple projects simultaneously.