Sales Analyst

POSITION PURPOSE:

The Sales Analyst will play a pivotal role in driving the strategic development of sales and marketing initiatives through data-driven insights. The Sales Analyst is responsible for analysing sales data to provide actionable insights, identify sales opportunities, and support the development of sales strategies.

MAIN RESPONSIBILITIES:

The main duties of the Sales Analyst include, but not limited to:

Reporting and Data Analysis

• Prepare sales reports: daily MTD Sales by BP and Brand report, monthly YTD retail and wholesale sales reports

• Design, create and prepare reports and dashboards for the National Sales Manager to monitor key performance indicators (KPIs) and track performance metrics

• Collect/analyse sell-in/sell-out data and monitor/track sales performance to help the Sales team to drive business activity, identify risks and sales opportunities, and suggest data-drive solutions to meet sales targets
• Use collected data to populate supplier monthly reporting templates in preparation for marketing/sales team commentary and submission
• Analyse promotional and launches plans and provide insights to the Sales and Marketing teams to forecast monthly sales
• Track implemented recommendations and analyse post promotion assessment
• Provide analysis and insights for forecast contributions after marketing P&L by channel and brand; highlighting variances vs budget and forecast, and identifying opportunities/risks
• Provide analysis and insights for Business Review presentations to visiting suppliers for the Marketing/Sales Team
• Develop accurate and data-driven sales forecasts to guide strategic planning and resource allocation across departments and brands
• Support the sales team by creating reports and dashboards to enhance processes, refine strategies, and achieve sales goals effectively
• Provide data-driven actionable insights to stakeholders including business partners to improve sales performance and drive business

• Play a key role in developing other business improvement initiatives, setting up relevant reporting to measure success

OTHER:

• Learn, promote and act on Cosmaxs philosophy and strive to provide excellence of service to help meet the needs of our customers and the business needs of your fellow employees.
• Follow all policies and procedures of the company, ensure that any changes and updates to policies and procedures are understood and followed, and always adhere to Health and Safety requirements and principles
• Ensure high professional grooming and presentation of self while in the workplace and when representing the company off-site.
• Perform any other duties as reasonably requested by line manager or management of the company