About the job Senior Marketing Manager
Out client is on a mission to make the discovery of independent brands easier. Whether it be a small, BIPOC-owned business, female-founded brand or responsible products, we offer many ways for shoppers to discover new brands based on their individualized interests.
As a team, we are reimagining the e-commerce platform with a mission-driven approach. We're focused on building a platform where brands can thrive that's intuitive and delightful for our customers. We've assembled a highly skilled team with deep knowledge of e-commerce, online-user behavior, machine learning, artificial intelligence and more. Our client is looking to add intrepid and talented individuals who are enthusiastic about having a role in shaping the future strategy and growth..
Our client Team:
We're a lean, fast-growing team of passionate employees with diverse experiences and backgrounds, having worked at e-commerce companies, digitally native brands, the largest department stores, e-commerce platforms and even brick-and-mortar stores. We're building out our technology, logistics and selection with the millennial shopper in mind setting strategy, building product, curating brands and helping drive the customer experience.
We are a collaborative, entrepreneurial environment where every member of the team is a business owner we want you to have a seat at the table because every opinion matters here. We are building a team of creatives, strategists, creative problem solvers, data analysts and more. We want our employees to be inspired every day they come to work and that starts with the people around them.
Our passion is to create a better experience for our customers and our brands and we hope you will join us on that journey.
About the Role:
Our client is looking for a Sr. Marketing Manager of CRM to manage the pre- and post-acquisition lifecycle of a multi-category, multi-brand ecommerce shopper. This leader will be a strategic thinker who can use both analytical and creative approaches to set the strategy for lifecycle marketing, and then have the skills and passion to execute that strategy. The ideal candidate loves the idea of diving deep in customer analytics and building programs and responses that will delight all customer segments. A significant part of the job will be creating and managing the marketing calendar so strong project management skills are a must.
This is a hands-on role that requires strategic thinking as well as strong execution skills.
Manage Marketing Editorial Program: Set the marketing editorial strategy and calendar and work with cross-functional teams to implement strategy.
Manage Email/SMS Marketing Program: Set the marketing email and SMS strategy within the context of the editorial strategy and manage the entire process from calendaring to send.
Support Automated Email Strategy: Collaborate with Product and Growth teams on creative development and technical implementation of new transactional emails, drip series, triggered
Project Management: Project manage marketing tasks from end to end. Chart deliverables, follow up with key stakeholders, and use project management software to keep all cross-functional team members on task
.Advocate For and Help Concept Onsite Retention Tools: Work with cross-functional teams on products, creative and merchandising ideas that will help deepen engagement and customer loyalty.
Develop Programs that Extend the Life of Customers: Analyze customer lifecycles and develop measurable marketing strategies to improve customer engagement & conversion over the customers lifetime and throughout the entire customer journey
Analyze Marketing Data: Use data to inform marketing decisions and better understand your customer. Track KPIs (Key Performance Indicators) and report on progress
Test and Learn: Use A/B testing and extensive analytics to better understand optimal strategies and better serve the customer
Work collaboratively with creative, marketing, growth teams and analytics.
10+ years of experience in CRM Marketing
Strong project management experience working with cross-functional teams
Ability to set high level strategy with a desire to ALSO execute everyday tasks
Solid understanding of testing fundamentals, especially email (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPIs
Experience in customer segmentation and retention programs
Strong with data and analytics and drawing insights from the data
Self-motivated and takes initiative; must be able to work independently
Organized and detail-oriented
Ability to multi-task and work in a collaborative and fast-paced environment
Strong computer skills and proficient in Google tools (Sheets, Slides, Docs)
Excellent communication and interpersonal skills
Skilled in Klaviyo, Google Docs, Google Sheets, Asana
E-commerce and/or agency experience is a big plus
Love for shopping fashion, beauty and lifestyle categories
Some technical ability to code emails
Can work US local hours
Can speak fluent English and is confident enough to call vendors