Outsource Ability is recruiting on behalf of a UK property management company for an experienced Social Media Manager.

You will build the director's personal brand and manage the company's presence on Instagram and LinkedIn, with the aim of growing followers and engagement to generate leads for the business. You will own the content process from idea through to scheduling, working with the in-house filming and editing teams to deliver content.

Filming and editing are carried out by the director's in-house teams. This role leads on ideas, briefing and coordination; it does not include hands-on filming or video editing.

Key Responsibilities

Content Strategy & Ideas

• Generate original content ideas for the director's personal brand and the company's business profiles.
• Position the director as a credible, recognisable voice in UK property management.
• Develop and maintain a content plan and calendar covering every account and publishing date.
• Keep up to date with Instagram and LinkedIn trends, formats and algorithm changes.

Production & Publishing

• Brief the filming and editing teams on each piece of content, including concept, format and key messages.
• Review edited content before publication and request revisions where needed.
• Write LinkedIn posts in the director's voice.
• Write captions, hooks and calls to action suited to each platform.
• Schedule and publish one Instagram post and one Instagram story per day.
• Schedule and publish one post per day on the director's personal LinkedIn profile and one per day on the company's LinkedIn page.

Audience Growth & Lead Generation

• Grow followers and engagement across all accounts.
• Build calls to action and content that turn audience growth into enquiries from prospective clients.
• Engage with relevant accounts and conversations to extend the reach of the director and the company.

Community Management

• Monitor and respond to comments and direct messages across Instagram and LinkedIn.
• Pass enquiries from prospective clients to the appropriate person in the business.

Reporting

• Track follower growth, engagement, content performance and enquiries generated across all accounts.
• Produce regular performance reports for the director, with recommendations for improvement.
• Use performance data to refine the content plan.

What We're Looking For

Essential

• At least four years of experience in social media management.
• Proven specialism in LinkedIn and Instagram.
• Demonstrable experience growing follower numbers and engagement, supported by verifiable metrics.
• Experience developing personal brand content for a founder, director or senior leader.
• A commercial approach to social media, with experience using content to generate leads.
• Ability to own the full content process, from idea to scheduling, including directing production and editing.
• Experience briefing and working with filming, editing or creative teams.
• Strong copywriting skills, including writing in another person's voice.
• Highly organised, with the discipline to sustain a daily publishing schedule across multiple accounts.
• Excellent written and spoken English.

Advantageous

• Previous experience in the property industry (strongly preferred).
• Experience running paid social advertising on Meta or LinkedIn.
• Experience with social media scheduling and analytics tools.
• Experience engaging UK business audiences on LinkedIn.

Remote Work Requirements

Applicants must:

• Be based in South Africa.
• Have a modern laptop or PC with an Intel i5 / AMD Ryzen 5 processor or equivalent, and a minimum of 8GB RAM.
• Have a stable fibre connection with a minimum of 50 Mbps download and 50 Mbps upload.
• Have a functional UPS, inverter or power station able to run their router and laptop for a minimum of 2–4 hours during load shedding.
• Have a professional noise-cancelling headset with a clear microphone.
• Have a quiet workspace suitable for calls and video meetings.
• Be available for the agreed hours during UK business times.